Marketing Manager

Marketing Manager

Join an established and growing business! RITALKA, Inc., is a family-owned specialty engineering and manufacturing business focused on creating jobs in rural communities. We take pride in finding careers that fit the person rather than a person to fit a job - which allows us to do extraordinary things with ordinary people. SALARY RANGE: $65,000 to $90,000 annually BENEFITS & PERKS: Medical, dental, & vision insurance; HSA/FSA options, accident & critical illness insurance; short- and long-term disability; 401(k) with employer match; term life insurance; employee assistance program; employee-of-the-month and year; RITALKA University; employee luncheons; family company picnic; community volunteering

The Marketing Manager oversees marketing strategies across all company brands, balancing traditional marketing tactics with modern digital approaches. This role develops and executes campaigns that enhance brand visibility, engage customers, and drive sales growth through channels such as trade shows, print advertising, product literature, social media, and SEO.

What does the Marketing Manager do at RITALKA?

• Manage the marketing staff, providing guidance and feedback to ensure content is appropriate, applicable, and aligns with strategies and overall marketing objectives
• Partner with company leaders to develop, implement, and manage overall marketing strategies that integrate traditional and digital tactics and maintain brand continuity
• Support sales growth through the planning, coordination, and execution of marketing collateral and activities, including trade shows, events, print advertising, email campaigns, product literature, social media, and digital ad campaigns
• Maintain a digital and SEO strategy to ensure online content is optimized for visibility
• Collaborate with the marketing and IT staff to ensure company websites are user-friendly, up-to-date, and consistent with branding
• Track and report marketing performance using analytics tools, providing insights and recommendations for improvement
• Stay current on traditional and digital marketing trends to continually enhance brand presence
• Manage multiple projects simultaneously and coordinate with cross-functional teams to ensure timely delivery of marketing initiatives

What are we looking for in a great Marketing Manager?

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in marketing with exposure to both traditional and digital strategies, including content creation
• Experience with team leadership and cross-departmental collaboration
• Time management and multi-tasking skills with a drive to meet deadlines
• Demonstrated initiative, perseverance, and attention to detail
• Solid knowledge of marketing tools and platforms (e.g., Google Analytics, Adobe Creative Suite, Canva, Mailchimp, Hootsuite, Wordpress, etc.)
• Experience with print, trade shows, collateral development, and campaign coordination
• Strong analytical skills and experience with Excel and other Microsoft products

OR any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable.

RITALKA Overview

When it comes to recruiting, many companies focus on an applicant's faults - what doesn't fit, what experience they don't have, etc. Our philosophy is different in that we are actively looking for a reason to hire someone. RITALKA, Inc. is a family-owned manufacturing and engineering company focused on creating jobs in rural communities here in the Midwest; purposefully creating jobs away from the chaos of larger metro areas. Our company values foster strong relationships with not only our employees and customers, but also our communities. We take pride in finding careers that fit the person rather than a person to fit a job which allows us all to do extraordinary things with ordinary people. We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.