Marketing Manager (III)

Marketing Manager

Adecco is currently assisting one of its top tech clients in their search for a Marketing Manager working in New York, NY, 10011 (Hybrid).

Pay rate: $90 - $110/hr. (The rate may be negotiable based on experience, education, geographic location, and other factors.)

Shift availability: Mon - Fri, 8a-5p

Key Notes:

• Good understanding of social media and content that work well in social
• Preferably XP in brands B2C (Business to customer) - need to have GOOD understanding of this (Like Nike or fast-food chains)
• NOT required to have influencer marketing backgrounds
• Knows how to generate organic content
• 60% Content working / 30% Reporting / 10% Channels manage

Top Skills:

• 5+ years of experience managing organic social programs within major brand environments or top-tier agencies.
• Demonstrated ability to lead content production workflows across owned and earned social-from strategy to creative execution and reporting.
• Deep platform knowledge, especially of YouTube, Instagram, X, and TikTok, and how to create content that sparks community interaction.
• Experience working with creator/influencer talent and collaborating with external agencies to drive multi-channel campaigns.
• Strong understanding of how social performance connects to brand marketing objectives and business KPIs.
• Skilled in synthesizing insights and communicating them to matrixed, cross-functional teams.
• Comfort working within legal and brand review processes for high-visibility campaigns.
• Proficiency in Google Workspace, and social analytics platforms
• Strong understanding of social listening and rapid social response, entering the conversion in social and platform right ways
• A passion for technology, storytelling, and crafting content that breaks through culture.

Job Description:

As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market @context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support our content strategy, run medium - to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.

Responsibilities include:

• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
• Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).

Pay Details: $90.00 to $110.00 per hour

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the @type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled