Marketing Manager Learning Solutions

Marketing Manager

As a contract-based Marketing Manager, you will be responsible for developing, executing, and optimizing marketing strategies and collateral that empower B2B education partners to drive B2C enrollments. This role combines strategic marketing expertise, strong partner enablement skills, and deep understanding of learner behavior to create high-impact content, campaigns, and tools that help partners effectively position, promote, and scale their learning programs.

The ideal candidate is a collaborative marketer with a passion for education, strong storytelling capabilities, and the ability to translate complex learning products into compelling, enrollment-boosting messages.

This is a full-time (40 hours per week) contract position with the potential to convert to a full-time employee. Conversion may be considered based on individual performance and business needs but is not guaranteed.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Partner Enablement & Relationship Support

Serve as the primary marketing point of contact for B2B partners, understanding their enrollment goals, target learner segments, and marketing capabilities.

Develop partner-specific marketing plans and toolkits that support lead generation and enrollment growth.

Provide ongoing consultation, best practices, and performance insights to partners to optimize their marketing and outreach efforts.

Marketing Strategy & Campaign Execution

Build and execute integrated marketing strategies that can be white-labeled or co-branded for B2B partners.

Lead the creation of B2C promotional campaigns-including messaging frameworks, landing pages, email sequences, social media content, and promotional assets.

Conduct market and learner research to inform positioning, creative direction, and content approaches.

Content Development & Creative Production

Develop compelling messaging and value propositions for learning programs across multiple modalities (online, bootcamp, workforce training, etc.).

Produce high-quality collateral for partner use, such as brochures, program guides, videos, infographics, FAQs, and digital ads.

Work cross-functionally with creative teams, product teams, and subject matter experts to ensure accuracy and brand alignment.

Performance Measurement & Optimization

Track partner usage of collateral and measure impact on enrollment outcomes.

Analyze campaign performance and recommend data-driven improvements.

Maintain a scalable library of marketing assets and templates to streamline partner enablement.

Cross-Functional Collaboration

Partner with Product, Sales, and Learning Experience teams to ensure marketing materials accurately reflect program features, learner outcomes, and competitive advantages.

Support Sales with marketing materials and presentations for new partner acquisition.

This position has no formal supervisory responsibilities.

Minimum Required Qualifications

Five (5) years of experience in marketing, with at least 2 years in partner marketing, education marketing, or B2B2C environments.

Demonstrated ability to create B2C marketing collateral that drives engagement, leads, and conversion.

Strong writing, storytelling, and editing skills with the ability to translate complex concepts into clear, compelling copy.

Experience managing cross-functional projects and working with creative teams.

Proficiency in marketing tools such as CMS platforms, email automation systems, and analytics tools.

Ability to clear the required background check.

Certificates and Licenses: None required.

Desired Qualifications

Experience in education, edtech, upskilling, or workforce development markets.

Familiarity with partner enablement strategies and co-marketing.