Marketing Manager - Mortenson Properties

Marketing and Communications Manager

Our Mortenson Properties team is seeking an experienced marketing leader to play an important role in the growth of our business. This role requires strong executive communication skills, a passion for writing and storytelling, and excitement for building something new. This individual will collaborate with group leadership, construction businesses, and centralized marketing resources to create compelling materials, develop celebratory stories, and deliver impactful marketing content that helps us win clients and promote our brand within multiple markets across the country. As a one person marketing department, you will enjoy a wide range of responsibilities and a trusting relationship with leaders. A collaborative approach will be necessary to partner with business leaders as you establish content calendars, set goals and deadlines, and ensure you meet established targets. Beyond managing competing priorities, you will produce a variety of stories, posts, emails, and presentations that attract and retain clients. This position is a great opportunity to fulfill a new role that will make a lasting impact for the growing organization.

Responsibilities

Marketing Management

• Develop the marketing plan, collaborating with leadership for budgets; accountable for executing plan, measuring results and making adjustments throughout the year
• Create and manage the content/campaign calendar, including partnering with executives and subject matter experts on timing for their involvement
• Optimize marketing budget across mediums, identify highest and best use to reach target audiences
• Set target business goals, marketing KPIs, established metrics and monthly reporting on results

Brand Awareness and Content Creation

• Learn our targets and their industries to ensure all work product reflects the client's language and resonates with the target audience
• Write and layout all thought leadership content, brochures, client meeting presentations, internal communications and all other marketing materials, including messaging and infographics to communicate with impact
• Ensure all stakeholders and subject matter experts are aligned and ready to meet the production schedule
• Be the guardian of brand voice and style, ensuring consistency across every touchpoint and leverage company best practices, templates, tools and other support available

Cross-Functional Collaboration

• Collaborate with corporate sales and marketing, as well as business development and marketing teams in related businesses and co-located geographies
• Partner with corporate communications on press releases and external communications
• Follow Mortenson brand standards
• Participate in the company's Marketing Community of Practice

Qualifications

Bachelor's degree in Communications Studies, Marketing, Business or a related field

Minimum of six years of experience in marketing, B2B writing, content marketing or sales enablement, ideally in a B2B services industry

Experience in real estate investment, property management, and tenant attraction strategies preferred

Demonstrated proficiency in writing content for business-to-business audiences; competency in identifying and developing key messaging and quantifying value to our customers

Proficiency in Adobe Creative Suite with a good understanding of graphic layout and visual hierarchy

Strong ability to create PowerPoint messages and visuals; sharp visual organization of information to quickly convey core messages

Agility to serve on a fast-paced team; adept at organizing, tracking and delivering multiple assignments at once

Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the customer's mindset; develop cohesive narratives around solutions and case studies

Experience with best practices in writing for digital mediums and working with digital asset management toolsand brand standards