Marketing Operations Manager

Marketing Operations Manager

Our Marketing Operations Manager plays a critical role at the intersection of marketing, sales, and revenue operations. You will be responsible for ensuring data accuracy, reporting integrity, and operational efficiency across our systems-ultimately enabling smarter, faster growth decisions. You'll analyze performance across the funnel, connect marketing activity to revenue outcomes, and help optimize the buyer journey from first touch to closed-won.

This role is perfect for someone with strong analytical aptitude, technical curiosity, and a passion for operational excellence who's eager to grow in a fast-moving, data-driven environment.

Responsibilities:

• Own marketing analytics and dashboards end-to-end, translating data into clear, actionable insights that inform marketing and leadership decisions, optimize spend, and demonstrate ROI.
• Strengthen and govern marketing attribution models to clearly show how marketing influences pipeline, revenue, and closed-won outcomes across lines of business.
• Monitor end-to-end funnel health, including conversion rates, velocity, and drop-off points across marketing, business development, and sales stages-recommending operational adjustments to improve efficiency and predictability.
• Partner closely with Business Development and Revenue Operations to define, document, and enforce rules of engagement, including lead definitions, routing, ownership, SLAs, and reporting standards.
• Ensure clean, aligned data and seamless system integration across Salesforce, Pardot, and connected platforms, in partnership with Revenue Operations and Business Systems, to support reliable reporting and decision-making.
• Enable performance measurement across marketing and BD initiatives, ensuring all activity is properly tracked, attributed, and connected to pipeline impact.
• Manage cross-functional operational initiatives and timelines within Asana or similar tools to ensure alignment across Marketing, Business Development, RevOps, and Systems teams.
• Evaluate and recommend technologies and process improvements that enhance analytics, automation, and operational scalability.
• Work with marketing and leadership to interpret trends, surface risks and opportunities, and develop data-backed recommendations that improve funnel throughput and conversion outcomes.
• Develop business requirements for systems enhancements in partnership with the Business Systems team to support evolving GTM and operating models.

Competencies:

• Business & Performance Insight: Understands how data, GTM motions, and operational decisions impact pipeline, revenue, and business performance.
• Systems & Process Orientation: Thrives on connecting tools, designing scalable processes, and ensuring data integrity across the revenue engine.
• AI Fluency & Application: Leverages AI tools and emerging technologies to enhance research, messaging development, competitive analysis, content creation, and performance optimization-improving speed, insight quality, and measurable business impact.
• Cross-Functional Influence: Able to partner effectively with Business Leaders, Business Development, Marketing, and RevOps leaders-driving alignment without direct authority.
• Operational Ownership: Takes accountability for the accuracy, consistency, and usefulness of marketing and business development operational data, processes, and reporting.
• Judgment & Problem Solving: Identifies root causes behind performance issues and distinguishes between one-off exceptions and systemic gaps.
• Curiosity & Continuous Improvement: Continuously explores better ways to measure impact, improve efficiency, and adapt operations as the business evolves.

Qualifications:

• Bachelor's Degree, preferably in business, marketing, economics, data analytics, or a related field
• 2-3 years of experience in marketing operations, revenue operations, or data analytics (internships and early career experience welcome)
• Working knowledge of Salesforce CRM; familiarity with Pardot or other marketing automation platforms
• Experience or interest in tools such as Asana, 6sense, Zoominfo, Outreach.io, Conversica or AI-driven analytics tools like Glyphic
• Proficiency in Excel or Google Sheets; exposure to BI or visualization tools (Power BI, Tableau, or Google Data Studio) a plus
• Strong project management and organizational skills
• Excellent communication skills with the ability to explain technical insights in business terms

Location: Tampa, FL

In-office requirement: 2 days a week

While we offer workplace flexibility, this role currently requires onsite presence two days per week at our Tampa office to support team alignment and cross-functional collaboration. Please note that in-office requirements are subject to change.