Marketing & Outreach Coordinator

Marketing & Outreach Coordinator

Under the general supervision of the Assistant Director of Parks and Recreation for Recreation, the Marketing & Outreach Coordinator is responsible for leading the department’s marketing and community outreach efforts. This position develops engaging digital and print content and maintains social media platforms, website updates, bulk email communications, surveys, and other outreach tools to keep the community informed and connected with department programming and initiatives. In addition, this position represents the department at community events and outreach activities and supports administration of the department’s volunteer program. The role also oversees implementation of the sponsorship program, helping to build partnerships that enhance Parks & Recreation services and community experiences.

Essential Functions To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Essential duties are not necessarily listed in priority order.

1. Assists in the development and implementation of marketing and outreach campaigns that promote department programs, events, facilities, parks, public lands, and related initiatives.
2. Creates engaging content and designs marketing materials including brochures, flyers, newsletters, graphics, presentations, and advertisements for print and digital use.
3. Manages and coordinates department social media platforms by developing content calendars, publishing posts, monitoring engagement, and responding as appropriate.
4. Produces photo and video content by visiting programs, events, parks, facilities, and project sites to visually document and promote department services and experiences.
5. Supports website content management by maintaining accurate, timely, and user-friendly information on the City and department webpages.
6. Develops and distributes digital communications including email newsletters, announcements, and promotional messages to participants and the community.
7. Assists with marketing for community engagement initiatives, including public input meetings, surveys, and outreach events.
8. Represents the department at community outreach programs and events such as National Night Out, Conservancy Talks, and other engagement opportunities.
9. Collaborates with department staff across divisions to identify promotional needs and ensure consistent messaging about programs, services, and projects. Coordinates with the City’s Communications Manager on communications and marketing to align department messaging with City’s strategic communication efforts.
10. Conducts basic market research and monitors community trends, audience demographics, and communication preferences to inform marketing strategies.
11. Tracks, analyzes, and reports on marketing and social media performance metrics to evaluate effectiveness and guide future efforts.
12. Explores and recommends new and innovative digital communication tools and strategies to expand community reach and engagement.
13. Assists in the development of seasonal recreation guides and other major publications by coordinating content, photos, and advertisements.
14. Supports administration of the department’s volunteer program and assists with recognition and promotional efforts related to volunteer engagement.
15. Assists with the implementation and promotion of the department’s sponsorship program and other partnership initiatives.
16. Completes special projects and other job duties as assigned or required

Other Experience and Qualifications Minimum Education and Experience The requirements listed below are necessary to perform the essential duties of the position.

• Graduation from an accredited college with an associate degree in marketing, communications, business, or a closely related field.
• A minimum of one (1) year of experience in marketing, communications, outreach, or a closely related field.
• Access to personal or public transportation for job-related duties.

Other Qualifications The qualifications listed below are preferred, but not required to perform the essential duties of the position. The absence of these qualifications on a candidate’s application does not preclude them from consideration.

• Experience with Meta, Canva, Hootsuite, or other communication software.
• Bilingual/Multilingual skills