Marketing Performance Analyst - Remote Eligible

Marketing Performance Analyst

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

The Marketing Performance Analyst plays a critical role in helping the VP of Demand Generation execute and optimize a high-performing demand engine. This role is responsible for analyzing campaign performance, monitoring funnel health, and delivering actionable insights that drive pipeline growth and marketing efficiency. You will partner closely with Demand Generation, Marketing Operations, Product Marketing, and Revenue Operations to ensure accurate reporting, strong attribution, and data-driven decision-making. This role is ideal for someone who thrives on data, understands B2B buyer journeys, and enjoys translating analytics into strategic recommendations that impact revenue. The position can be performed remotely. Applicants must hold Canadian citizenship or U.S. citizenship or U.S. permanent resident status.

Responsibilities:

• Full-Funnel Performance Insight: Analyze performance across all demand channels. Monitor funnel health from MQL to Closed/Won, identifying gaps and optimization opportunities. Deliver data-driven insights to improve conversion rates and lead quality across the buyer journey.
• Forecasting & Planning & Reporting: Build and maintain Domo dashboards tracking pipeline creation, attribution, and cohort performance. Support pipeline forecasting and target setting for demand programs. Provide insights to inform budget allocation, campaign prioritization, and investment strategy. Deliver consistent weekly, monthly, and quarterly reporting to marketing leadership. Ensure reporting accuracy and cross-system data integrity.
• Attribution & Lead Quality: Assess lead quality across channels, segments, personas, and campaigns. Validate attribution models in partnership with Marketing Ops and RevOps. Identify programs driving the highest pipeline and revenue impact.
• Collaboration & Cross-Functional Alignment: Partner with Marketing Operations to maintain tracking accuracy and data hygiene. Present clear, actionable insights to cross-functional stakeholders.

Skills and Qualifications:

• 3-4+ years of experience in marketing analytics, demand generation, marketing operations, or a related analytics role.
• Strong analytical skills with the ability to translate complex data into clear, actionable insights.
• Proficiency in Salesforce (SFDC) and experience with BI/analytics platforms such as Domo, Tableau, Dreamdata, or similar tools (Domo preferred).
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Hands-on experience with Dreamdata or similar multi-touch attribution and revenue analytics platforms.
• Familiarity with attribution models (first-touch, last-touch, multi-touch) and revenue reporting.
• Working knowledge of lead scoring, routing, and lifecycle frameworks.
• SQL or intermediate-level data querying skills preferred.
• Experience in B2B SaaS or cybersecurity preferred.

Compensation: Salary will be commensurate with experience. Culture, Career Opportunities and Benefits