Marketing Planning Manager - Deposits

Marketing Planning Manager

As part of the Consumer marketing department, you will serve as a trusted advisor and one of the primary Marketing contacts to the Consumer Deposit Products and Payments (CDPP) business. You will build valuable relationships with business leaders by translating business, client, and product strategies into supporting integrated marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer. This role has strategic influence on marketing for the CDPP business.

You are a decidedly driven professional skilled in both strategy and execution. You will collaborate and negotiate with internal and external marketing partners to develop integrated marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals; enhance client experience; and acquire, grow, and retain profitable client relationships. You will work within an agile pod, including participation in sprint reviews and quarterly PI planning sessions, to gain alignment on upcoming priorities while ensuring pod capacity.

As a valued member of the department, you have consumer deposits marketing experience at a top bank, or financial services/marketing experience with Fortune 500 companies with a proven track record of successfully navigating large, complex organizations operating in agile or pod-based environments. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience analyzing campaign results to inform future strategies and forecasts and crafting compelling and insights-based presentations for senior leaders.

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Depth & scope:

Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity

Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas

Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations

Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services

Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists

Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity

Independently manages end-to-end functional programs

Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions

Uses sophisticated analytical thought to exercise judgement and identify solutions

Impacts the achievement of sub-function or business line objectives within the area they are accountable for

Work is guided by policies and industry standards/methods

Communicates difficult concepts; converts information to compelling business @context and advice; influences and gains alignment across increasingly senior stakeholders

Works autonomously as the lead and guides others within area of expertise

Education & experience:

Undergraduate degree and/or equivalent relevant experience

7+ years experience

Ability to work successfully as a member of a team and independently

Ability to handle confidential information with discretion

Preferred skills:

Deposits product marketing experience.

7+ years of prominent banking institution experience.

Bachelor's degree in Marketing.

Deep specialized (SME) knowledge within marketing planning or line of business marketing.

Experience with forecasting and comfort navigating P&L impact/drivers

Ability to apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.

Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.

Ability to lead projects of significant complexity and moderate risk exposure, in addition to leading a team of professional peers.

Sophisticated understanding of clients through the interpretation of end user research and analytics.

Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.

Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the @context of business objectives and priorities.

Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.

Strong presentation skills and communication skills.

Demonstrated budget management experience.

Customer accountabilities:

Creates integrated marketing campaigns that meet business and marketing strategies and objectives

Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs

Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)

Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior

Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans

Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans

Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets

Analyzes past results and makes recommendations to maximize return on investment

Evaluates effectiveness of in market activity - Post Implementation Review (including recommendations)

Tells our Story - effectively communicates the results and sells the value of marketing

Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion

Navigates through roadblocks by engaging key stakeholders/sponsors

Leads multi-functional teams through the project

Tracks and manages budget against plan, meeting all financial reporting requirements

Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data

Uses data combined with judgement and intuition to make recommendations and drive action

Utilizes data to tell our story and make recommendations that are simple and concise

Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems

Shareholder accountabilities:

Prioritizes and manages own workload to meet service level requirements for service and productivity

Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)

Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate

Protects the interests of the organization - identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues

Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience

Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices

Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist

Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others

Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements

Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts

Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/team accountabilities: