Marketing Process Optimization Manager

Marketing Process Optimization Manager

At Zelis, we Get Stuff Done. So, let's get to it! Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.

As the Marketing Process Optimization Manager, you will play a critical role in optimizing departmental processes and supporting the operational backbone of our marketing team. You will ensure our tools, workflows, and vendor relationships are running smoothly and efficiently, while also driving adoption of new technologies and best practices. This role requires a proactive, detail-oriented individual who thrives in a collaborative environment and is passionate about operational excellence.

MarTech

Partner with internal Marketing stakeholders to implement tools aligned with strategic marketing goals, while maintaining detailed documentation of capabilities, integrations, and AI features to ensure full utilization and informed decision-making.

Webinar Management

Oversee the administration and optimization of the marketing webinar platform, ensuring full utilization of its capabilities by the team while supporting event setup and logistical requirements and occasionally hosting webinars.

Process & Project Management

Partner on the development and implementation of efficient marketing processes by identifying bottlenecks, designing feedback loops, and driving scalable improvements. Collaborate with teams to understand workflow needs, how to instill Agentic AI and refine cross-functional operations, while serving as the primary administrator of the project management platform-promoting adoption, AI integration, and seamless data flow to enhance team productivity and collaboration.

Vendor Management

Maintain Marketing's centralized database of vendors-tracking capabilities, contracts, renewal timelines, and costs-in collaboration with the Marketing Operations Manager, while also supporting the evaluation and onboarding of new partners to meet evolving business needs.

Consultative Support & Enablement

Serve as a strategic partner to the Marketing team by guiding them in the effective use of tools, processes, and AI workflows; deliver training to drive adoption and impact, while documenting workflows and insights to scale best practices across the team.

Special Projects

Manage and coordinate the internal marketing newsletter by curating content updates, maintaining the subscriber list, and delivering monthly engagement reports, while also leading quarterly education sessions to reinforce Marketing Operations processes and promote team-wide alignment. Additional projects as assigned.

What You'll Bring:

Experience- 7+ years in marketing operations, project management, or a related field- 5+ years administering cross-functional marketing or technology projects

Skills & Capabilities- Strong analytical skills with the ability to turn data into actionable insights- Excellent project management and organizational abilities- Proficiency in MS Office, project management platforms, and MarTech tools- Detail-oriented with the ability to manage multiple priorities and deadlines- Effective communicator and co