Marketing Project Manager, Marketing Operations

Marketing Project Manager, Marketing Operations

The purpose of this position is to manage medium-to-high-level marketing campaigns. The incumbent uses strong project management knowledge and principles to actively manage campaigns against defined objectives and goals. As an astute problem-solver, this position continuously mitigates project development and execution risks. The incumbent develops solutions and maintains communication with internal and external project stakeholders and suppliers on project status, resourcing, opportunities, and threats to ensure projects meet objectives and are completed on time, within scope, and within budget.

Responsibilities Include:

• Managing medium to high-level (complexity, scale, strategic importance, and visibility) Marketing campaigns supporting advertising, product packaging, store environment, the weekly ad, and special projects.
• Fostering effective team dynamics of trust, respect, and accountability through strong professional relationships and a thorough understanding of the campaign strategy and line of business being supported.
• Leading annual and quarterly planning of marketing campaigns and special projects for assigned lines of business. This also includes management of ad hoc requests and changes to planned activities due to shifts in business priorities.
• Engaging suppliers (advertising agencies, digital production agencies, print suppliers, etc.) to ensure adherence to established project plans. This includes managing campaign deliverables such as statements of work and requests for quotes.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Advertising, Mass Communications or equivalent experience
• Two years of project management experience
• Must possess the following project knowledge:
• Stakeholder Management
• Scope Management
• Time Management
• Communications Management
• Risk Management
• Ability and willingness to adjust one's style or approach in response to differing circumstances or to work in ambiguous situations
• Ability to set priorities, plan and coordinate work activities, schedule staff, and obtain and manage resources so that work objectives are accomplished on time and within budget
• Ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
• Ability to plan and implement effective change management strategies to ensure a smooth transition to meet business needs
• Ability to attend to and verify the accuracy and completeness of detailed information in documents or on the computer, such as prices, quantity, weights, lists or data
• Ability to effectively resolve problems; identify and analyze key information from multiple sources; determine the root causes and find solutions to eliminate them; proactively anticipate potential problems and implement or modify systems to prevent their occurrence
• Ability to see and understand the bigger picture of what the organization is, where it needs to go, and how it will get there
• Ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
• Ability to persuade, convince or achieve buy-in from others
• Proficiency in developing win-win situations and solutions between the company, vendors/suppliers, and other parties; proficiency in working with others to reach a final decision; proficiency in persuading and influencing decisions and tactics of others to achieve maximum benefit to the company; proficiency in influencing others to accept offers, ideas, etc.
• Verbal and written communication skills
• Basic knowledge of Microsoft Word, Excel, and PowerPoint
• Must be available to work nights, weekends, holidays, or extended hours when needed

Preferred Qualifications:

• Master's degree in Business Administration, Marketing, Advertising, Marketing, Mass Communications, or equivalent experience
• Four years of project management experience in marketing
• Microsoft Teams and SharePoint knowledge
• Project Management software

Benefits Information:

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria