Marketing Science Partner

Marketing Science Partner

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Marketing Science Partner Responsibilities:

Business Report Automation and Data Product Development: Lead the automation of business reports and data product development for strategic stakeholders, enhancing the visibility of the measurement adoption and performance metrics. This involves building and maintaining data pipelines, developing research, managing and influencing stakeholders.

Developing New Business Opportunities: Spearhead the global expansion of the Marketing Science team's scope by designing and implementing programs, training initiatives, and internal data tools, while fostering strategic influence with global leadership.

Consultation and Strategy Development: Partner with advertisers across diverse industries to understand their business challenges and translate these insights into tailored measurement solutions.

Driving a Culture of Experimentation and Performance Improvement: Lead the adoption of experimental design techniques and open-source tools to enable data-driven decision-making. Deliver training sessions to enhance data literacy and understanding of experimentation and ads performance optimization best practices.

Product and Program Development: Contribute to Meta's product roadmap to enhance usability and ensure solutions are adaptable globally. Drive Go-To-Market strategies for key programs and initiatives.

Analytical Expertise and Impact Assessment: Apply advanced analytical techniques to measure the impact of programs and initiatives, using insights to identify opportunities for growth and innovation.

Tools and Technologies: Utilize SQL, Python, R, and other tools for data analysis, experimentation and build statistical models. Employ design thinking methodologies to develop innovative solutions.

Skills, Leadership, and Communication: Leverage strategic thinking, problem-solving, and assertive communication to influence stakeholders. Manage cross-functional projects effectively, showcasing expertise in analytics and strategic product outcomes.

Domestic and International Travel Requires 20%.

Minimum Qualifications:

Requires a Bachelor's degree (or foreign equivalent) in Social Science, or a related field, and 5 years of experience in the job offered or in a related occupation.

Requires 5 years of experience involving the following:

1. Business administration principles, data-driven research methods, and structured analytical frameworks for marketing and organizational data analysis
2. Predictive modeling and causal inference techniques for media effectiveness, customer behavior analysis, and global performance measurement
3. Python, R, and SQL for data product development, pipeline automation, dashboard creation, and scalable analytics tools
4. Experimental design methods, including A/B testing, Conversion Lift, Brand Lift, and Marketing Mix Modeling (MMM) for first-party and third-party measurement solutions
5. Analytical result reporting and documentation for senior technical and non-technical stakeholders
6. AI agent training process design and methodology development for improving large language model (LLM) operations
7. Auction system functionality and performance metric interpretation in digital advertising platforms

Public Compensation: $195,831/year to $216,700/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.