Marketing Specialist

Marketing Specialist

We are looking for a skilled Marketing Specialist to join our team on a long-term contract basis in Bloomington, Minnesota. In this role, you will focus on executing marketing strategies, managing digital campaigns, and analyzing data to drive impactful results. The ideal candidate will bring expertise in both traditional and digital marketing, along with a creative approach to content development and communications.

Responsibilities:

Implement marketing strategies that align with organizational goals and drive engagement.

Monitor and analyze data to track the effectiveness of campaigns and identify areas for improvement.

Develop and manage marketing collateral, ensuring high-quality and brand consistency.

Oversee the execution of digital marketing initiatives, including content editing and social media management.

Manage multiple digital channels, ensuring timely updates and optimized performance.

Plan and execute targeted email campaigns to reach specific audiences.

Leverage Google Ads and AdWords to enhance online visibility and drive traffic.

Utilize Google Analytics to measure campaign success and generate actionable insights.

Collaborate with internal teams to coordinate marketing communications and strategies.

Requirements:

1-3 years of marketing experience, with attention to detail and a focus on both traditional and digital platforms.

Proficiency in Google Ads, AdWords, and Google Analytics.

Demonstrated experience in managing email campaigns and digital channels.

Strong skills in content editing and collateral development.

Familiarity with social media marketing strategies and tools.

Ability to analyze marketing data and derive actionable insights.

Excellent communication and organizational skills.

A proactive approach to problem-solving and teamwork.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.