Marketing Specialist

Marketing Specialist

The Marketing Specialist is responsible for planning, coordinating, and executing all trade show and event logistics for the organization. This role manages the ordering, inventory, and distribution of marketing literature, branded apparel, promotional items, and other marketing assets. The Marketing Specialist will work directly with dealers to ensure they have the required materials, giveaways, and support for their local events and marketing efforts.

Primary Responsibilities:

• Coordinate all trade show and event logistics, including scheduling, booth layout, shipments, equipment needs, and on site support.
• Manage inventory of marketing literature, branded apparel, promotional items, and other marketing assets; ensure adequate stock levels and timely reorders.
• Oversee the ordering process for print materials, apparel, giveaways, and branded merchandise.
• Work directly with dealers to fulfill requests for trade shows materials, promotional items, and event supports.
• Maintain an organized system for tracking trade show assets, shipments, and usage across events and dealer locations.
• Monitor website activity and assist with updates to ensure accurate, relevant, and current content.
• Ensure all trade show and promotional materials reflect current branding, product updates, and company messaging.
• Assign and route incoming leads in Salesforce, ensuring accurate data entry, timely distribution to appropriate sales representatives or dealers, and consistent follow up tracking to support sales processes.
• Organize, track, and maintain all trade show assets, including booth components, displays, signage promotional materials, and equipment; ensure items are properly stored, inventoried, and prepared for upcoming events.

Demonstrated ability to exhibit and model Alamo Group's Core Competencies:

• Leading Change / Change Management: Ability to drive improvement of team, division, and corporate goals and objectives. Ability to balance change and continually strive to improve business performance.
• Leading People / Teamwork: Ability to design and implement strategies which maximize employees' potential and foster high ethical standards in meeting the team, division, and corporate objectives.
• Communication: Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally. The ability to develop internal and external networks and identify the issues that impact the work of the organization.
• Business Acumen: Understands and interprets business financials and metrics and utilizes the latest business strategies. Focuses on outcomes and creates opportunities for success. Acquires and utilizes human, financial, material and information resources effectively.
• Results Driven: Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, and program; stressing accountability and continuous improvement.

Education and Experience:

• High School Diploma (Associates degree in a related field preferred)
• Knowledge of trade show organizations
• Strong writing skills
• Strong communication skills
• Efficient asset management skills
• Strong organizational skills
• Microsoft Office suite proficiency with strong Excel and PowerPoint skills
• Attention to detail

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).