Marketing Specialist

Marketing Specialist

Position Overview: The Marketing Specialist will play a key role in supporting the Marketing Manager by coordinating, developing, and analyzing integrated B2B marketing campaigns. This role is responsible for helping drive business growth through targeted marketing initiatives, ensuring brand consistency across all channels, and strengthening the company\'s competitive positioning. The Specialist will assist with content creation, digital campaign execution, performance reporting, and cross-functional collaboration to optimize marketing effectiveness and support strategic business objectives.

Key Responsibilities:

• Assist Marketing Manager in collaboration in executing targeted go-to-market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.
• Coordinate and create high-quality content, ensuring brand identity and value propositions that align to the buyer\'s journey.
• Coordinate and develop marketing assets that attract targeted audiences to our content (such as blog posts, whitepapers, brochures, sell sheets, etc.).
• Assist with event marketing, coordinating event set-up, budget management, and on-site communications.
• Maintain knowledge of industry best practices, new technologies, and industry relevant content.
• Provide actionable insights, analysis, and recommendations into campaign performance.
• Collaborate cross-functionally across the company to align, develop, and implement long and short-term initiatives.

Required Skills and Qualifications:

• Bachelor\'s degree in marketing, communications, or related field.
• 4-6 years of marketing experience to include an understanding of the latest trends, technologies, and best practices in marketing in B2B marketing.
• Working knowledge of the buyers journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
• Demonstrated ability to conceptualize, manage, and execute multiple projects.
• Excellent verbal and written communication skills.
• Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.
• Ability to work in a fast-paced environment, with a KPI-focused approach to prioritizing projects

Preferred Skills and Qualifications:

• Recent marketing-related certifications and Master\'s degree or progress toward a Master\'s degree
• Experience developing and deploying B2B marketing campaigns
• Experience with Adobe Creative Cloud
• Experience with Salesforce Pardot, HubSpot, or other Marketing Automation platforms

Expected Base Salary Range: $75,000 - $85,000