Marketing Specialist

Marketing Specialist

Join Lehigh University's dynamic Communications & Public Affairs team as a Marketing Specialist and play a pivotal role in attracting tomorrow's leaders to our prestigious institution. This full-time exempt position offers an exciting opportunity to drive meaningful marketing initiatives that showcase Lehigh's excellence to prospective students worldwide.

Position Number: S76440

This position is a Grade: 9 - 40 with an approximate salary range of $55,200 - $67,180 and is subject to change based on experience, skills and qualifications.

Key Responsibilities:

• Support and coordinate marketing outcomes for Admissions Marketing initiatives
• Implement and deliver comprehensive Undergraduate marketing plans
• Support the implementation of the university's new brand
• Assist in developing Graduate Admissions marketing strategy as it evolves
• Collaborate with executive director to build University Marketing Community of Practice programs
• Coordinate cross-departmental marketing efforts and campaigns
• Analyze marketing performance metrics and provide strategic recommendations

Qualifications:

• Bachelor's Degree in Marketing or Business or the equivalent combination of education and experience
• One to three years of related work experience
• General understanding of creating, launching and measuring integrated marketing campaigns
• Understanding of social media platforms, digital advertising platforms and integrated digital campaigns
• Understanding of the undergraduate and graduate admissions process and how to create resonate campaign activations at each level of the enrollment funnel
• Ability to identify resources and tools to support dispersed professionals
• Ability to work across a large, matrixed organization and create a sense of community and belonging

At Lehigh, we're more than an employer -- we're a community committed to excellence, innovation, and personal growth. Our comprehensive benefits package includes health, dental, and vision insurance, generous retirement contributions, and substantial tuition benefits for employees and their families. Enjoy work-life balance with paid time off, professional development opportunities, and access to our beautiful 2,350-acre campus in Bethlehem, Pennsylvania. Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the university's mission.

Ready to advance your career while making a lasting impact? Apply today and discover why Lehigh University is consistently ranked among the nation's top institutions.