Marketing Specialist - Dallas Baptist University

Marketing Specialist

The Marketing Specialist will develop and communicate messaging (digital and print) to support event programming, execution and additional needs to drive base business growth in the Collegiate Hospitality account. They will drive social media, marketing and communication strategies, by becoming a presence on the campus, developing dining program awareness and loyalty through multiple mediums and student engagement.

Job Responsibilities

Serve as Community Manager for campus dining, health and wellness, and sustainability by developing and executing social media and PR strategies that increase awareness, followers, and engagement among students, faculty, staff, and the local community. Partner with campus marketing to align messaging and maximize impact.

Manage day-to-day social media and public relations efforts, including content creation, online advocacy, promotions, community outreach, and local media relationships. Act as a brand ambassador for the campus dining program.

Collaborate with the Marketing Manager to maintain and audit the dining website, ensuring accuracy of menus, videos, and written content.

Translate subject-matter expertise into compelling storytelling that strengthens brand awareness and engagement.

Support special events through planning, setup, breakdown, and timely posting of marketing collateral. Oversee the creation, accuracy, and distribution of all print and digital marketing materials.

May manage student interns, including training, scheduling, daily execution of tabling events, and identifying additional student engagement opportunities.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

Bachelor's Degree in journalism, advertising, communications or marketing. Public relations, Marketing, Sales, Community Management experience, a plus Exceptional knowledge and skills of all social media Team player, with the confidence to take the lead and guide other departments when necessary Must be able to effectively communicate and understand directions

About Aramark

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.