Marketing Technology & Analytics Manager

Exeter Finance Marketing Technology Manager

At Exeter Finance, we are committed to helping customers find the right financing for their next vehicle purchase. By building strong relationships with our customers and network of dealer partners we are able to provide options that make sense, getting customers behind the wheel of their car.

Every team member is integral to our success. Whether you're at a servicing center helping customers with their loans, in the field building relationships with auto dealers, or supporting the company from its corporate offices, you will enjoy a nurturing, invigorating and positive work environment.

Our vision is to be a premier finance company and lender of choice known for its people, performance and service.

Job Summary

Responsible for managing the marketing technology stack, digital execution, and analytics strategy. Leads strategic planning and roadmap development for marketing technology and analytics, serving as the bridge between marketing, IT, business intelligence, servicing, and originations. Designs and executes, data driven marketing initiatives to strengthen customer and dealer engagement, build positive brand sentiment, and deliver clear reporting on performance across all channels.

Job Duties

Manages and optimizes Salesforce Marketing Cloud (SFMC), developing best practices to maximize the value of SFMC and return on investment (ROI).

Develop systems and processes to collect, organize, and store marketing data, ensuring accessibility through BI/visualization tools and enabling self-service reporting, while creating a comprehensive analytics framework, including Intelligence Reports (SFMC) and Key Performance Indicators (KPIs), to measure campaign performance, channel effectiveness, customer and dealer engagement, and brand sentiment.

Schedules, tests and deploys all manual SFMC emails and sets up all email automations.

Ensures data accuracy, connectivity, and governance to support personalized and scalable marking, while defining standards for clear, accurate, and deduplicated contact data to maintain integrity across planforms and campaigns.

Works closely with marketing leadership and cross-functional teams (i.e. marketing, IT, business intelligence, servicing, and operations) to align technology and data initiatives with business goals and marketing initiatives, and to provide actionable insights to enable data driven decision making on a regular basis.

Strategically advises senior leadership on marketing technology investment decisions, vendor selections and tech alignment.

Champions innovation by identifying emerging technologies and process improvements in the digital marketing landscape.

Experience & Education

Education: Bachelor's degree in Marketing, Media, Communications, Data Analytics preferred, may consider experience in lieu of degree

Minimum 6+ years of progressive experience in marketing technology, analytics, or marketing operations experience, including 2+ years of proven success leading product or platform initiatives.

Expert level proficiency in marketing technology platforms (e.g., Salesforce Marketing Cloud, Google Analytics, Adobe Experience Cloud, Power BI, CDPs) and Microsoft Office Suite.

Proven track record in leading marketing analytics initiatives, with demonstrated analytical skills to identify performance trends, contribute to attribution reporting and help solve complex business challenges.

Deep expertise in data management principles and system integration process, with experience collaborating across teams to ensure data accuracy and usability.

Extensive experience implementing and optimizing AI-driven automation tools and platform integrations (SFMC Einstein, GPT, Jasper, Stack, etc.), with a focus on execution and optimization.

Expert knowledge in digital marketing methodologies, trends and best practices.

Proven success managing vendor relationships and leading cross functional teams to support scalable campaign execution and resolve platforms issues.

Exceptional communication and interpersonal skills, with the ability to translate technical insights into business recommendations and collaborate effectively in fact passed environment.

Demonstrated ability to lead multiple high impact initiatives simultaneously with precision, autonomy, and strategic focus

Working knowledge of legal and compliance regulation around marketing initiatives (experience in financial services a plus)

We offer individually tailored compensation packages with competitive salary and benefits, plus training and development opportunities, team member recognition and awards, and so much more.

As an equal opportunity employer, we're committed to hiring talented people, including veterans and military family members, who share our commitment to deliver outstanding customer service.