Marketing/communications Manager

Associate Director

Robert Half's enterprise client is looking for an Associate Director to assist with marketing campaigns by designing efficient processes, implementing tools, and ensuring smooth delivery. This will be a 6-month contract with a high likelihood of extending. This team prefers someone onsite 3 days per week in Irvine, CA but has some flexibility. You'll focus on process architecture, campaign rollout, and guiding senior stakeholders through change management initiatives. Responsibilities include creating playbooks, refining workflows, assessing tools for cost savings and efficiency, and embedding AI-driven solutions where applicable. Strong project management experience and Scrum Master certification are highly valued.

Key responsibilities include:

• Process Optimization: Design and document end-to-end campaign workflows, define roles/responsibilities, and establish reporting structures.
• Identify inefficiencies and implement changes that improve speed and scalability.
• Campaign Reporting: Standardize reporting workflows and build templates/dashboards that support executive-level updates and success metrics.
• Partner with Strategy and Analytics teams on KPIs and campaign prioritization frameworks.
• Efficiency & Tooling: Audit current tools, recommend cost-saving measures, and explore AI-driven automation opportunities.
• Collaborate with Procurement and internal teams to streamline tools and troubleshoot operational issues.
• Change Management: Act as the face of process updates and campaign improvements while partnering with senior stakeholders.

This hands-on role is critical to establishing structure and delivering operational excellence for the client's major marketing initiatives, driving clarity, efficiency, and long-term success.

Requirements include:

• 10+ years' experience in operational roles (e.g., Campaign/Business/Marketing Operations, Program Management) within games/tech/entertainment.
• Proven success in mapping workflows, managing reporting cadences, and scaling processes.
• Familiarity with AI-driven process automation.
• Exceptional organizational and communication skills, with the ability to thrive in fast-paced environments.
• Comfortable working independently while building cross-functional alignment.
• Bonus: Scrum Master certification and prior project management experience.

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