Paid Media & Marketing Integration Manager

Paid Media And Marketing Integration Manager

Are you a data-driven, detailed individual who can synthesize data into a story? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. This role is responsible for overseeing investment and execution of our marketing strategy, with a primary focus on performance across omni-channel advertising for our brand portfolio.

A day in the life:

The Paid Media and Marketing Integration Manager is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz teams including but not limited to Finance, Procurement, Brand, eCom, Loyalty, and CRM. This role is responsible for managing the performance of marketing investments, reallocating funds to drive efficiency and EBITDA growth. Preparing executive-level reporting, including campaign planning, campaign performance, financial forecasts, and long-range planning, is a critical part of the role. This position will have one direct report.

Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week.

The salary range for this position is around $100k and commensurate with experience.

What you'll do:

Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward-looking marketing planning

Develop clear, insightful report outputs from our omni-channel marketing strategy linked to the approved financial investments and regularly communicate findings, optimization recommendations, and opportunities to Senior Leadership teams, collaborators and team members

Full ownership of marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation

Partner with Finance, senior leadership, and business partners to produce monthly marketing forecasts, close-of-month reports, and long-range business plans

Support tracking plans and forecasts for global media investments and their associated returns with executive-level reporting

Monitor and support the tracking of marketing plans and strategy optimizations through detailed forecast documentation for actionable recommendations to support regional goals and targets to deliver ROI

Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly, monthly and quarterly basis

Provide weekly, monthly and quarterly updates to marketing leadership on all financial investments across the marketing segments including but not limited to Paid Media Advertising, Digital eCommerce, Loyalty, Customer Relationship Management (CRM), Brand Marketing, and Sponsorships along with vendor contracts' tracking and fees

Create reporting and presentations to clearly communicate findings and recommendations to senior leadership, finance and agency partners to help achieve business and financial goals

What we're looking for:

3-5 years' experience in Marketing and/or Finance

Bachelor's in marketing or relevant area of education preferred

Expert proficiency in MS Office, especially Excel and PowerPoint

Strategic individual with a hands-on approach to execution

Highly analytical, comfortable with campaign reporting and attribution models linked to performance

Ability to collaborate with internal and external stakeholders across multiple functions and locations

Strong project management, organizational, and communication skills, with excellent attention to detail

Capability of balancing urgent priorities with strategic long-term objectives

Ability to influence

Flexible and adaptable; ability to work effectively in ambiguous situations

Excellent verbal and written communication skills

Results driven, ability to make decisions and help solve problems

Ability to drive process and organizational change

Ability to motivate teams and keep a positive attitude in a fast-paced environment

Ability to work under minimal supervision with a goal-oriented mindset

Ability to see the big picture and leverage critical thinking and decision-making skills

Courageous leadership and accountability

What you'll get:

Up to 40% off the base rate of any standard Hertz Rental

Paid Time Off

Medical, Dental & Vision plan options

Retirement programs, including 401(k) employer matching

Paid Parental Leave & Adoption Assistance

Employee Assistance Program for employees & family

Educational Reimbursement & Discounts

Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran