Paid Search Marketing Manager (PPC)

Paid Search Marketing Manager

PlanetArt is looking for a Paid Search Marketing Manager to support the company's Marketing Department.

Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote)

Key Responsibilities

• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google Account Manager and try out all the new Google Betas - staying at the cutting edge of Search Engine Marketing.
• Track, analyze and report on results.

Skills, Qualifications, and Requirements

• 2+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor's Degree.

Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

Benefits

• The compensation range for this position is $65,000 - $85,000 annual salary.
• PlanetArt offers a comprehensive benefits package, including:
• Health, Dental, Vision and Pet Insurance
• Life Insurance
• Pet Insurance
• Mental Health Benefits
• 401(k) with matching
• Excellent Work/Life Balance - Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts