Performance Recruitment Marketing Strategist

Performance Recruitment Marketing Strategist

Overview: The Performance Recruitment Marketing Strategist is responsible for driving qualified job applicants through data-driven, paid digital recruitment strategies. This role focuses on performance marketing across paid social, search, and other digital channels-prioritizing measurable results over traditional job board-heavy recruiting. The ideal candidate brings strong analytical skills, hands-on campaign management experience, and the ability to translate performance data into clear insights and recommendations.

Key Responsibilities:

• Develop and execute paid digital recruitment campaigns across platforms such as Meta, Google, and other performance-based channels
• Own end-to-end campaign strategy, including targeting, budgeting, creative alignment, optimization, and pacing
• Monitor and optimize campaigns based on key performance metrics such as cost per applicant, conversion rates, and overall efficiency
• Analyze recruitment marketing data to identify trends, performance gaps, and opportunities to scale or reallocate spend
• Deliver concise, insight-driven performance reporting to stakeholders, highlighting results, learnings, and next steps
• Support digital recruiting efforts beyond traditional job boards through paid social, paid search, retargeting, and high-intent placements
• Monitor employer brand and recruiting reputation across review platforms and digital channels, flagging trends and escalating insights as needed

Qualifications:

• Experience managing paid digital advertising campaigns, preferably within recruiting, hiring, or lead generation environments
• Strong understanding of performance marketing principles, campaign optimization, and budget management
• Highly data-driven with advanced comfort in spreadsheets, tracking tools, and reporting systems
• Ability to communicate performance insights clearly to both technical and non-technical stakeholders
• Organized, proactive, and capable of managing multiple roles or locations simultaneously
• Familiarity with employer branding and online reputation monitoring is a plus

Requirements: