Principal Healthcare Product Marketing Manager

Healthcare Principal Product Marketing Manager

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision. We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra. Are you one of us? We're looking for a Healthcare Principal Product Marketing Manager who can help us tell the stories of how we help our healthcare customers achieve business outcomes.

Crafts compelling business decision maker value propositions and messaging to show how Citrix supports healthcare business initiatives.

Adept at translating product capabilities to business outcomes.

Anticipates and leads the content needs of sales with executive level messaging, proof points, objection handling and other relevant collateral aligned to Citrix's healthcare related use cases.

Initiates and drives the inception and strategy of inbound and outbound programs which drives awareness and creates clarity with healthcare executives to explain how Citrix uniquely solves healthcare business challenges.

Cross-functional alignment of platform level program and initiatives across senior product management, sales, and marketing teams.

Supports the healthcare strategy on executive events, roundtables, or webinars where business executives are the target audience.

Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs.

Required Experience/Skills:

12+ years of experience in product marketing, solution marketing, or industry solution marketing roles. Other disciplines in marketing than these roles will not be considered.

7+ years of direct healthcare experience, either with healthcare providers or with technology vendors supporting the healthcare vertical.

Ability to work autonomously across a number of different projects.

Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content.

Exceptional cross-functional collaboration skills across disciplines.

Solid understanding of marketing principles and best practices.

Demonstrated experience in developing impactful marketing strategies and programs.

Experience preparing for and presenting to executive level audiences.

Solid business rigor skills of program development, management, analysis and reporting.

Solid knowledge of key business drivers and the process for technology decision making.

Preferred Experience/Skills:

Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus.

Familiarity with software product development processes.

Experience in virtual desktop and virtual application infrastructure or security solutions.

A passion for technology and understanding of the enterprise software landscape.

Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle).

About Us: Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage