Principal, Luxury Marketing Strategy, F2

Senior Leader For Marketing Strategy

Luxury Stores at Amazon is seeking an experienced and results-driven senior leader to create and implement an annual marketing strategy. The ideal candidate will possess a deep understanding of the luxury market and have significant experience building lifecycle marketing strategies and managing complex, cross-functional initiatives. This role will be at the forefront of interactions with both internal and external stakeholders, ensuring alignment across teams and driving creative decision-making efficiently. We are looking for someone who thrives in a fast-paced, dynamic environment-constantly planning, iterating, and pushing for excellence. This individual leads with confidence, fosters transparent communication, and encourages diverse perspectives to achieve the best possible outcomes. With expert communication skills and the ability to collaborate seamlessly across varying creative disciplines, the successful candidate will navigate ambiguity and provide actionable solutions in real-time, keeping projects on track and at the highest quality.

Key job responsibilities:

• Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
• Collaborate in the creation of compelling marketing collateral
• Maintain deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence-based decision making through customer insights and market intelligence
• Lead the development of store positioning, messaging, and strategic narrative
• Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

Basic Qualifications:

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Bachelors Degree

Preferred Qualifications:

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.