Product Marketing Manager

Product Marketing Manager

You’ve discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And - as one of the Healthiest 100 Workplaces in America - is focused on the mind/body/soul of team members through our Culture of Care. This role is responsible for supporting product launches, developing product marketing assets, and applying market insights to drive product-market fit. The Product Marketing Manager develops product positioning strategies for the assigned product category and helps ensure consistent messaging across channels. Ideal candidate will have strong strategic thinking and analytical skills, excellent communication and storytelling abilities, and will be able to manage multiple projects and stakeholders. Will have experience with B2B product launches and sales enablement and be competent in leveraging market research and competitive intelligence.

Minimum Requirements

• Education: Bachelor’s degree in Marketing, Business, or related field preferred.
• Experience: 5+ years of experience in product marketing or related functions. Experience in B2B or industrial markets preferred.
• Travel: Up to 15% Work Schedule: This position works between the hours of 7 AM and 5 PM, Monday-Friday. Works a sufficient schedule to meet the expectations of the role.

Key Responsibilities

• Product Positioning and Messaging: Develops clear, differentiated product positioning and messaging frameworks for assigned product roadmap product launches, supporting growth, margin, and market share goals.
• Customer Insights & Market Research: Leverages research insights - guided but not conducted by product marketing - to shape customer-centric strategies, refine product-market fit, and inform product positioning and claims. Applies findings to enhance customer experience and support strategic decisions that align with business objectives.
• Product Launch Readiness: Develops and executes product marketing initiatives for assigned roadmap - including messaging, marketing toolkits, launch scorecards and campaign assets - to drive user acquisition, engagement and retention for innovation ‘big bets’, aligning with business goals and customer needs.
• Performance Analysis & Optimization: Establishes and tracks metrics and KPI’s to measure the performance of product marketing initiatives, providing actionable recommendations for continuous optimization and improvement.
• Sales Enablement: Develops and optimizes training, content, and tools that support the sales process and buyer journey, enabling teams to engage effectively and close deals.

Performs other related duties as required and assigned. The job description and responsibilities described are intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

How Does FTI Give YOU the Chance to Thrive? If you’re energized by new challenges, FTI provides you with many opportunities. Joining FTI opens doors to redefine what’s possible for your future. Once you’re a team member, you’re supported and provided with the knowledge and resources to achieve your career goals with FTI. You’re officially in the driver seat.