Product Marketing Manager

Product Marketing Manager

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

As a Product Marketing Manager, you will be the connector between product, marketing, and customer demand. You'll own the go-to-market (GTM) strategy for wireless products, rate plans, devices, and value-added services, ensuring they are positioned to win in a competitive market. This role requires creativity, analytical thinking, and a strong ability to collaborate across teams to drive adoption, retention, and growth.

Key Responsibilities include:

• Develop and execute GTM strategies for new wireless products, plans, and services
• Define positioning, messaging, and differentiation that communicate clear consumer and business value
• Partner with Product, Channels, Pricing, Care, and Brand Marketing to align initiatives with customer needs
• Drive and manage cross-functional launch readiness across internal and external channels
• Lead campaign integration, including messaging frameworks, creative briefs, and promotional strategies
• Monitor product performance, market feedback, and industry trends to refine positioning and improve adoption
• Manage lifecycle strategies that improve acquisition, retention, and upsell opportunities
• Conduct market, competitive, and customer research to identify trends, usage behaviors, and opportunities
• Translate insights into actionable strategies that influence pricing, product features, and marketing programs
• Partner with analytics teams to measure campaign and product performance, adjusting tactics as needed
• Develop compelling content such as solution briefs, presentations, FAQs, sales tools, and customer-facing assets
• Support the sales and channel teams with training, collateral, and messaging to drive product adoption
• Collaborate with digital and demand gen teams on campaigns that generate leads and nurture the pipeline
• Ensure alignment on product roadmaps, GTM priorities, and customer experience initiatives
• Contribute to building brand consistency and awareness across all customer touchpoints

Skills, Experience and Requirements:

Education & Experience:

Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)

5+ years of product marketing experience in wireless, telecom, technology, or subscription-based services

Skills and Qualifications:

This is a 100% in-office position located in Littleton, CO.

Proven track record launching and managing consumer-facing products and services

Strong understanding of wireless industry dynamics, including pricing, devices, and competitive positioning

Excellent storytelling, writing, and presentation skills

Strong project management and cross-functional leadership abilities

Analytical and data-driven, with the ability to turn insights into actionable strategies

Self-starter who thrives in a fast-paced, deadline-driven environment and can manage multiple priorities

Additional Note:

Visa sponsorship not available for this role

Salary Ranges:

Compensation: $83,950.00/Year - $119,900.00/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.