Product Marketing Manager, Google Earth

Product Marketing Manager, Google Earth

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in business-to-business (B2B) product marketing and to drive measurably successful product launches and campaigns.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social or partner marketing or research.
• Experience with marketing and sales operations, financial analytics or other related analytical experience.
• Experience discussing technical details and translating them into compelling marketing messages.
• Experience in consulting and working with behavioral marketing data.

About the job:

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

You will partner with several cross-functional teams across Geo to shape the product strategy, vision and positioning for Google Earth and Earth Engine. You will be responsible for partnering on audience and market research, creating narratives and positioning, and crafting and launching adoption, engagement and retention strategies.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Responsibilities:

• Execute or manage campaigns, assets, communications and programs to address user needs, team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to or lead integrated channels to meet goals.
• Learn and become an expert on the geospatial audience (e.g., developers, technical decision makers and practitioners), partnering closely with Comms, Product, UX Research and Engineering to develop impactful messaging that resonates with our users.
• Carefully craft and build out product narratives. Refine our channel strategies over time in support of launches and landings, including appropriate measurement tracking.
• Develop and/or manage the creation of a variety of content @types and enablement materials - written, videos, presentations, etc. - as needed to support our product- and sales-led growth initiatives.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.