Product Marketing Manager

Product Marketing Manager

We are seeking a results-oriented and collaborative Product Marketing Manager to drive the marketing strategy and execution for our ONESOURCE Pagero and e-invoicing solutions. This role will be primarily responsible for driving growth in the US market - close collaboration with the Europe counterparts will be critical. This role is critical in increasing product awareness, fostering adoption, and accelerating revenue growth by developing compelling value propositions, executing comprehensive go-to-market plans, owning key sales enablement initiatives, and managing critical product lifecycle activities for this specific portfolio.

Key Responsibilities

• Product Positioning & Messaging: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product benefits and competitive differentiation for the ONESOURCE Pagero portfolio. Ensure consistent messaging across all marketing channels and customer touchpoints.
• Go-to-Market (GTM) Strategy & Execution: Define, plan, and execute comprehensive GTM strategies for new product launches, major releases, and ongoing portfolio growth within the ONESOURCE IDT and/or ONESOURCE Pagero platform. Collaborate closely with Product Management, Sales, and broader Marketing teams to ensure successful launches and market penetration.
• Sales & Channel Enablement: Create and coordinate high-impact sales tools and training materials, including collateral updates and coordination of Advisor and Sales Playbook materials (e.g., battlecards, pitch decks, demo scripts). Empower sales and channel partners to effectively communicate product value, differentiate offerings, and overcome objections.
• Market & Customer Insights & Strategic Support: Conduct market research, competitive analysis, and customer interviews to identify opportunities and trends. Act as the Trust Tax Liaison for sales enablement and support/present at the Trust Tax Customer Advisory Board to gather insights. Provide support for special projects including Competitive Intelligence, Voice of Customer (VoC), Win/Loss analysis, Market Research, and Conference/Webinar Participation to the Director and Senior PMM.
• Product Marketing Programs & Content: Develop and execute product marketing programs, value propositions, and initiatives to generate product awareness, customer engagement, and lead generation. Collaborate on campaign messaging and asset creation, ensuring alignment with product value and target audience needs.
• Product Lifecycle Management: Coordinate and own customer migration and end-of-life (EOL) activities for the ONESOURCE Pagero solutions, ensuring smooth transitions and clear communication.
• Cross-functional Collaboration: Work seamlessly with Product Management, Sales, Sales Enablement, Marketing Strategy, and other internal/external stakeholders to ensure strategic alignment and successful, integrated execution of marketing initiatives.
• Performance Measurement & Optimization: Track and analyze the performance of product marketing initiatives for the ONESOURCE Pagero and Platform solutions, and make data-driven recommendations for optimization and future program refinements.

About You

You are a proactive, data-driven, and highly organized product marketer with a proven ability to manage complex portfolios and collaborate effectively across teams. You are skilled at translating technical solutions into compelling business value.

Required Experience & Skills

3+ years of progressive experience in product marketing, strategic marketing, or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platform technology a significant plus. Demonstrated usage of AI tools (such as ChatGPT, Gemini, Claude, Llama etc.) to drive their personal or work productivity and always seeking new ways to be creative and innovative in their work - Looking for a growth and learning mindset. Demonstrated experience managing product marketing for a specific portfolio or set of products, ideally including both established and growing solutions. Proven expertise in crafting compelling value propositions and market-facing messaging for complex solutions. Strong ability to define, lead, and execute successful go-to-market strategies from concept to launch by collaborating with multiple teams including product, demand generation, sales and others Experience in sales enablement, including creating and coordinating impactful sales tools and training materials (battlecards, pitch decks, demo scripts). Familiarity with product lifecycle management, including customer migration and end-of-life processes. Adept at conducting market research, competitive analysis, and translating insights into actionable marketing strategies. Experience supporting Competitive Intelligence, VoC, and Market Research projects is beneficial. Exceptional written and verbal communication skills, with the ability to simplify complex technical and business concepts for diverse audiences and present to internal and external stakeholders, including customer advisory boards. Superior project management and organizational skills, capable of managing multiple priorities and complex cross-functional projects in a fast-paced, matrixed environment. Highly collaborative with a proven ability to influence and work effectively with cross-functional teams. Data-driven decision-maker with strong analytical capabilities and a commitment to continuous improvement. Education: Bachelor's degree in Marketing, Business, Communications, or a related field required.

What's in it For You?

Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our...