Product Marketing Manager

Us Wealth Product Marketing Manager

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

About the Role

The US Wealth Product Marketing Manager will combine strong investment knowledge, product marketing experience, client perspective, and a commercial lens to partner with distribution, product management and portfolio management teams as we expand and deepen relationships with financial advisors, wire houses, and global financial institutions in the United States. The role will effectively position and communicate our investment capabilities, approaches and funds externally and internally, across both traditional and digital channels. As part of the Americas Marketing team, this individual will also partner closely with our EMEA and APAC Product Marketing teams on cross-regional initiatives.

Specific responsibilities include:

• Define and develop compelling and differentiated marketing materials for select investment approaches/funds for the US Wealth market, partnering with product management and portfolio management for investment messaging, and client-facing teams for commercial @context
• Create the product marketing toolkit for priority funds and products, aligned to marketing campaigns as appropriate
• Develop new ways of promoting Wellington's products to clients and prospects with a focus on storytelling
• Analyze, monitor, and provide feedback on industry and peer product trends to ensure content and positioning are relevant and compelling
• Coordinate with key stakeholders globally, including marketing, distribution, investment management, product management and development, marketing compliance, fund reporting to develop a robust and differentiated go-to-market approach for our investment solutions to the US Wealth market
• Incorporate practices such as competitive intelligence, target audience definition, and market positioning into the development of product marketing materials
• Partner with US Wealth Marketing Strategist to identify opportunities for new content for priority products, determine relevant formats by channel, and establish the annual agenda for product materials
• Partner with global marketing colleagues to provide support on key campaigns promoting Wellington's investment capabilities

Qualifications

Specific qualifications include:

• 10+ of marketing or product management experience within the US intermediary and wealth channel, including experience marketing to home offices, research/investment teams, and financial advisors
• Familiarity of the regulatory and legislative landscape of the US Wealth market
• Strong technical product and investment knowledge; multi-asset experience is preferred
• Proven ability to tell compelling fund 'stories' through content that will engage a variety of audiences; an eye for data visualization will be favored
• Entrepreneurial mindset and intellectual curiosity
• Strong written and oral communication and presentation skills
• Strong collaboration skills and ability to engage with multiple stakeholders and quickly build relationships
• Excellent project management/organizational skills, including the ability to multitask, be consistently responsive, and manage changing priorities while meeting often strict deadlines
• Proven ability to interact effectively and professionally with senior executives, internal business partners, external clients, creative teams, and external vendors
• Grace under pressure; ability to adapt, roll up sleeves and get things done
• Sense of humor and passion for working in a creative and collaborative environment