Product Marketing, Senior

Product Marketing Senior

Remote Work: Hybrid

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.

Come make an impact every day at Zebra.

The Product Marketing Senior provides leadership and direction for product marketing initiatives and is responsible for the development and execution of the North America go-to-market strategy for Zebra's Connected Frontline and Asset Visibility portfolios. This includes hardware (mobile computers, scanners, printers & supplies), software and solutions. This role will drive the portfolio strategy through vertical, field and channel marketing to build and maintain a competitive advantage to help achieve North America ramp and revenue targets.

Working with a cross-functional team, including sales strategy, business market intelligence, and regional product management, the incumbent will analyze market trends, customer insights and the competitive landscape within the region to inform marketing strategies.

The Product Marketing Senior will adapt value propositions, messaging, sales tools and marketing materials where necessary to resonate with the local audience and is responsible, in collaboration with Global Portfolio Marketing, for ensuring regional sellers and partners are trained and equipped with the necessary knowledge and tools to effectively sell.

Responsibilities:

Own North America GTM planning for Connected Frontline and Asset Visibility Portfolios.

Act as bridge between North America Marketing and Global Portfolio Marketing, ensuring that Zebra's products are positioned for success in the region, and performing against our regional revenue and marketing goals.

Own product lifecycle programs (launch, reinvigoration, and retirement), working in alignment with performance marketing, vertical marketing leaders, channel marketing and field marketing managers.

Develop and execute strategic responses to market triggers, such as underperforming product launches or competitive attacks, by adapting quickly and collaborating with cross-functional teams on a plan of action.

Manage a budget for activation of global product marketing sourced content, in integrated marketing plans for top-tier products critical to the regional annual P&L.

Lead regional PR, Social, and Corporate Communications programs for products and solutions.

Support demo representation at trade shows, briefings and corporate events to ensure we deliver on strategy & messaging for products at key events.

Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.

Lead North America marketing participation on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.

Influence promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio

Manage regionally needed content creation from inception through delivery

Generate portfolio pipeline - marketing influenced & driven, in alignment with our regional demand plan

Ensure successful seller adoption of enablement materials

Voice of customer into global product marketing team

Support impactful portfolio-specific, cross-vertical initiatives in region

Mentor a product marketing professional

Note: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, abilities, and skills required of personnel so classified.

Qualifications:

Minimum Qualifications:

Bachelor's degree in related field

Preferred Qualifications:

5+years of product marketing and/or comparable product management/development experience within the B2B mobile computer or SW sectors

Skills and Competencies:

Clarity of thinking & vision -keen prioritization skills

Organizational Agility: Matrix, indirect management

Influence / Negotiation / Partnership skills with product teams

Drive results and execution through a virtual team

Ability to thrive in matrixed organization environment

Ability to technically understand how products fit in to create and deliver a solution

Excellent presentation & communication skills

Demonstrated whole lifecycle product marketing experience, from NPI to EOL

Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large

Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region

Demonstrated willingness to actively participate with vertical marketing teams

Position Specific Information:

Travel Requirements - 10%

Hybrid schedule (3 days in office/2 remote) in Holtsville NY or Lincolnshire IL

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 96800.00 - USD 145200.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

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