Product Marketing Specialist

Product Marketing Specialist

The Product Marketing Specialist is responsible for developing and implementing marketing strategies, key messages, marketing vehicles, brand management, and go-to-market plans for new products and product enhancements created for company members. The employee will work closely with Product Management, Account Teams, and business leaders. The Product Marketing Specialist should demonstrate a solid understanding of the target market, competitors, and customer needs and be able to contribute to strategic and tactical decision-making processes. This role will support the strategic planning process with input from customer feedback and market intelligence on the company's differentiators, competitive advantages, and growth opportunities.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements

5+ years of product marketing experience with at least 1 year of experience in a market facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

Proficient in productivity applications such as Microsoft Office, Project, ClickUp, or others

Familiar with marketing automation tools such as Hubspot, Marketo, Pardot and Omniture, and Google Analytics

Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram

Exceptional ROI-tracking skills, able to prove what is -or isn't-working

Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer

Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! Purchasing experience preferred