Revenue Marketing Manager, Banking

Moody's Field Marketing Manager For Banking

At Moody's, we unite the brightest minds to turn today's risks into tomorrow's opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are-with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody's is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we're advancing AI to move from insight to action-enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills & Competencies

4-7+ years in B2B revenue marketing, enterprise, banking, or financial services

Proven track record of owning and building scalable, revenue-driving multiregional demand engines in complex, regulated financial markets aligned to sales priorities and segment strategy

Familiarity with using AI-driven marketing technologies to optimize demand generation performance, including AI-enabled segmentation and predictive lead scoring within Marketing Automation Platforms, and Account-Based Marketing (ABM) orchestration

Ability to leverage intent data platforms (6sense) to prioritize high-propensity accounts, enhance targeting precision, and accelerate pipeline velocity

Experience applying revenue attribution and pipeline analytics to improve MQL-to-SQL conversion and overall marketing contribution to new business growth

Strategic mindset with the ability to influence event strategy without owning execution

Experience working within a global matrixed organization

Experience partnering with sales and subject matter experts

Excellent communication, presentation, and cross-functional collaboration skills

Education

Business degree in marketing, event management, or related discipline

AI qualifications (preferred)

Professional marketing qualifications (preferred)

Responsibilities

The Field Marketing Manager for banking plays a strategic role in shaping how global marketing strategy is translated into regionally relevant demand generation (campaigns and events) in the Americas region. This role sits in the Banking DG and Field Marketing team, partnering closely with regional sales leaders and central event teams to ensure that messaging, programs, and campaigns resonate locally - supporting pipeline, brand visibility, and customer engagement without directly managing event execution.

Regional Strategy & GTM Alignment

Develop regional field marketing strategies that align with global segment priorities, sales needs, and marketing objectives

Localize global campaigns, messaging, and content to ensure relevance for customers, industries, and markets in the region

Provide insights from the region back into global teams to influence future content, messaging, and GTM motions

Campaign Enablement & Localization

Partner with product marketing and segment teams to ensure messaging accuracy and local market fit

Ensure presentations, case studies, event narratives, talk tracks, whitepapers, or short-form materials resonate in the region

Support sales enablement with access to assets and materials tailored to priority sectors

Champion local customer advocacy and employee advocacy programs

Support Event Strategy

Collaborate with local event lead and central events teams to shape event strategy for the region, including themes, audience targeting, content direction, and speaker guidance

Provide regional ins