SELF Loan Marketing Manager - OHE Manager

Self Loan Marketing Manager

The Self Loan Marketing Manager creates and owns all marketing and communications strategies and execution for the suite of Self Loan Programs, Self Student Success Programs, and other Minnesota Office of Higher Education (OHE) programs as assigned. This position develops comprehensive, data-driven marketing plans and oversees paid and organic digital campaigns, website and social media strategy, direct mail, email marketing, and CRM initiatives, event promotion, and creative development, partnering with internal teams and external vendors.

The incumbent has an entrepreneurial mindset and independently implements and evaluates integrated campaigns to increase program awareness, strengthen stakeholder engagement, and drive statewide participation. Through strategic planning, analytics and performance reporting, budget management, and cross-agency collaboration, this role ensures initiatives advance OHE's mission and support equitable outreach to traditionally underserved communities.

Minimum Qualifications:

• Four (4) years experience developing, executing and analyzing a complex organization's marketing efforts.
• Three (3) years experience in implementing effective digital marketing campaigns via social media, emails, and newsletters on behalf of an organization.
• Ability to plan, develop, and coordinate multiple projects simultaneously while meeting deadlines in a collaborative setting.
• Advanced skills with communications tools like Microsoft Office, Google Analytics, Google Advertising, CMS, and email marketing platforms.
• Ability to work effectively with a wide range of constituencies in diverse communities.

Preferred Qualifications:

• One (1) year experience in student loan marketing.
• One (1) year supervisor experience.
• Bachelor's or Master's Degree in marketing, communications, graphic design, business, public administration, or other related field.
• Five (5) years experience with hands-on marketing campaign and project creation, management, budgeting, and execution.
• Experience making documents accessible.
• Event planning experience.
• Demonstrated ability to work independently.

Physical Requirements:

• Ability to position self and move sufficiently to perform repetitive tasks.
• Maintain a stationary position for long periods of time.
• Ability to carry up to 25 pounds of weight on an infrequent basis.

Additional Requirements:

• SEMA4 Records Check (applies to current and past state employees only)
• Criminal History Check
• Employee Reference Check
• Social Security Verification

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us. Please indicate what assistance is needed.