Senior Analyst, Paid Media Marketing

Senior Analyst, Paid Media

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape.

The Senior Analyst, Paid Media will help manage the growth and optimization of the Paid Media program and will be responsible for leading execution of key Banking and Customer Paid Media marketing initiatives to drive efficient prospect and customer acquisition at scale.

This is a great opportunity for candidates who want to strengthen their digital marketing skills and gain external partner management experience. It provides a chance to be at the forefront of digital growth & innovation, working with a collaborative team and building strong external partnerships.

Key Responsibilities:

• Support the development of Banking Paid Media channel strategies and content that directly connect to Enterprise priorities
• Serve as a PMO for the channel, and project manage a variety of high priority projects from concept to launch and through execution
• Manage relationships with both internal and external partners, including legal and compliance, analytics, external agencies, and media platform partners
• Leverage internal and agency reporting to monitor and report on campaign performance, partnering closely with analytics teams to recommend channel optimizations
• Own channel budget forecasting & reconciliation; drive efficiencies in process
• Lead with an external perspective by keeping abreast of industry trends and technologies, serving as a subject matter expert for Paid Media across the organization

Minimum Qualifications:

• Strong analytical skills with a proficiency in Excel
• Have a "can do" attitude towards problem solving and demonstrated ability to work well with new opportunities
• Strong project management and organizational skills including meticulous attention to detail, handling multiple priorities, managing timelines, driving flawless execution
• Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results
• Strategic thought starter who can deliver work with consistence, independence, and excitement
• Superior verbal, written, presentation, and interpersonal communication skills with a passion for creative problem-solving
• Experience with programmatic media, 3rd party tracking, and agency management
• Experience in highly regulated industry a plus
• Bachelor's Degree required

Salary Range: $78,000.00 to $124,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.

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