Senior Manager, B2B Marketing Analytics

Senior Manager, B2B Analytics

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp.

About the Role: Reporting to the Vice President of B2B Marketing Data Science, this role will lead the evolution of Dow Jones' B2B data science and analytics capabilities in support of our B2B business function. This position is responsible for driving data-driven strategies that optimize opportunity generation, accelerate revenue growth, improve acquisition, and enhance retention performance. The Senior Manager will design and implement advanced analytics frameworks, robust revenue measurement methodologies that inform capital allocation across demand generation, account-based marketing, pricing, and customer lifecycle initiatives.

Responsibilities:

• Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue
• Build Capabilities and Drive Insights: Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization
• Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker, Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth