Senior Manager, Marketing Measurement

Marketing Analytics Measurement And Optimization Manager

The Marketing Analytics team's mission is to improve Ford vehicle, service, and subscription sales; marketing efficiency; and customer experience via data and analytics driven decisioning. The role of the Marketing Analytics Measurement and Optimization Manager is to develop and leverage analytics tools and services to forecast, measure, and optimize retail and commercial fixed marketing activity.

The Measurement and Optimization Manager will need to lead a group of product managers, data scientists, software engineers, and data engineers in developing innovative products that leverage various analytics methodologies along with an ever-increasing mix of Generative AI functionality. Additionally, this individual and the team they manage will provide consulting and analytics services to a wide variety of internal automotive retail and commercial marketing clients.

Position Responsibilities:

Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance

Own the development of analytic research and proof-of-concept development to advance fixed marketing optimization products and services

Collaborate with product teams to ensure that solutions are deployed seamlessly

Collaborate internally and externally to identify new and novel data sources and explore their potential use in developing actionable business insights

Apply strong working knowledge of Generative AI, machine learning, and statistical modeling to develop and improve analytic models in key fixed marketing optimization tools including Media Mix Modeling and Multi-Touch Attribution.

Interpret analytic results and communicate them to technical and non-technical audiences, cross-functional teams and leadership

Provide internal consulting services to Marketing and various Ford internal teams.

Provide technical guidance on solution techniques and best practices to balance desirability, feasibility, and viability tradeoffs

Lead and develop teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions

Vendor and agency management including working with agencies as key analytic data integrator and provider of significant modeling functions including attribution and media mix modeling

Lead managers and teams in core Ford areas including product management; OKR development and tracking; roles expectation; and Ford Operating System Behaviors

Manage the demand and workflow through the team to ensure optimal customer value delivery

Ensure team's Generative AI increasing knowledge, skills, and innovation

Work to provide challenging opportunities to drive team member recruitment and retention

Position Requirements:

Bachelor's Degree in Data Science/Analytics or other quantitative degree (Math, Physics, Computer Science, etc.)

5+ years of substantial data science/analytics experience.

2+ years of hands on Python coding experience

5+ years of experience leading analytic model development through implementation

5+ years of experience leading a team of technical professionals

Significant Generative AI knowledge and experience

Passion for applying advanced analytic techniques and research to solve real world problems

Proficiency working internal business customers and a passion for understanding their challenges

Deep understanding of the marketing domain and how to apply various analytics methodologies and solutions to marketing problems

Thought leader for how advanced analytics can be applied in new marketing domains

Strong team player, with the ability to collaborate well with others, solve problems and actively incorporate input from various sources

Strong interpersonal and leadership skills, with proven abilities to communicate complex topics to leaders and peers in a simple and clear manner

Comfortable working in an environment where problems are not always well-defined

Inquisitive, proactive, and interested in learning new tools and techniques

Passion for growing and developing team members

Preferred Qualifications:

Advanced data science/analytics or quantitative degree (Math, Physics, Computer Science, etc.)

Experience with marketing mix modeling methodologies and implementation

Experience developing and implementing Gen AI solutions in the marketing analytics domain

Automotive marketing/analytics experience

Experience with Product Driven Operating Model

Experience building, developing, and inspiring a mixed team of data scientists, software engineers, and data engineers

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6.

For more information on salary and benefits, click here:

https://fordcareers.co/LL5

Please note, you are required to commute to the Dearborn, MI office 4x a week.

Visa sponsorship IS available for this position.

Relocation is NOT available for this role.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.