Senior Marketing Analyst

Senior Marketing Analyst

We are seeking a Senior Marketing Analyst to support data-driven decision-making across digital marketing initiatives. This role is responsible for building and maintaining dashboards to monitor web performance, analyzing user behavior and campaign effectiveness, and partnering with cross-functional teams to optimize conversion and key user actions.

The ideal candidate is intellectually curious, highly analytical, and passionate about using data to tell a clear performance story. This is a collaborative, cross-functional role working closely with web operations, web project management, and digital marketing teams to drive revenue impact and continuous optimization of digital experiences.

Key Responsibilities

• Build, maintain, and enhance dashboards that track website performance, conversion rates, and key digital KPIs
• Partner with Web Marketing and Conversion Rate Optimization teams to design, implement, and interpret A/B and multivariate tests
• Track, analyze, and report on online user behavior, campaign performance, and overall marketing impact
• Develop and deliver monthly and quarterly performance summaries for leadership and key stakeholders
• Perform ad hoc analysis across websites and digital marketing channels
• Monitor daily, weekly, and monthly business performance against goals and analyze trends over time
• Identify data anomalies, troubleshoot discrepancies, and ensure reporting accuracy and timeliness
• Translate complex analytical findings into actionable recommendations and business insights
• Contribute to the ongoing improvement of analytics infrastructure, including integration of new or external data sources
• Develop scalable reporting to measure marketing ROI and performance across channels

Requirements

• Bachelor's degree and 2+ years of experience in marketing analytics or web analytics
• Hands-on experience with web testing and analytics tools such as Adobe Analytics, Google Analytics, and/or Optimizely
• Experience with A/B testing, multivariate testing, and digital optimization practices
• Strong analytical skills with the ability to diagnose issues and uncover opportunities
• Working knowledge of Microsoft Excel (pivot tables, basic visualizations) and PowerPoint
• Familiarity with SQL, Tableau, SEO, PPC, or marketing ROI methodologies is a plus
• Excellent written and verbal communication skills, with the ability to clearly present data and insights
• Strong problem-solving skills, attention to detail, and a sense of urgency

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans.