Senior Marketing Lead, Career

Senior Marketing Lead For Career Line Of Business

At Mercer, we make a difference in the lives of more than 110 million people every day by advancing their health, wealth, and careers. We are in the business of creating more secure and rewarding futures for our clients and their employees - whether we are designing affordable health plans, assuring income for retirement, or aligning workers with workforce needs.

We are looking for a highly collaborative and experienced senior marketing lead for our career line of business who excels in brand and digital marketing. In this role, you will collaborate closely with our business and marketing teams globally to lead, develop, execute, and oversee comprehensive marketing programs that enhance Mercer's intellectual capital, strengthen our brand, and drive demand generation.

What can you expect?

• Manage the global career marketing team and continued evolution of work processes, campaign development and analytics that span both our advisory and product business.
• Lead the development of marketing strategies and campaigns to drive engagement for the global career business. Collaborate with cross-functional teams to create compelling digital content, including articles, whitepapers, videos, and infographics, that effectively communicate Mercer's expertise and value proposition.
• Collaborate with internal stakeholders and external partners to leverage technology platforms and tools that enhance digital marketing capabilities and effectiveness.

We will count on you to:

• Be an exceptionally collaborative self-starter, thinking big and operating lean to drive innovative marketing solutions.
• Manage and provide guidance to the career global marketing team.
• Develop and manage global marketing strategies to position the career practice's capabilities/expertise competitively in the market and drive revenue growth.
• Possess a strong track record of managing external agency partners and key partnerships.
• Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and engagement levels, to identify areas for improvement and provide actionable insights to optimize future campaigns.
• Stay up to date with industry trends and best practices in digital marketing and proactively recommend innovative strategies and tactics to enhance Mercer's digital presence and competitive advantage.

What you need to have:

• A bachelor's degree (master's preferred) or equivalent work experience.
• A minimum of 10 years of global experience within human capital/professional services strongly preferred.
• Proven experience in digital marketing, with a focus on brand and demand generation.
• Strong knowledge of digital marketing channels, tools, and best practices, including social media, email marketing, SEO, SEM, and content marketing.
• Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize digital marketing campaigns.
• Familiarity with marketing tools and platforms such as MPower a plus.

What makes you stand out:

• Creative, innovative thinker with deep expertise in the human capital space.
• Structured thought process and the ability to test, learn and iterate and mentor others to do the same.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Strong intellectual curiosity and comfort engaging with complex content, with an ability to distill and communicate it clearly to diverse audiences.
• Collaborative mindset and the ability to work effectively with cross-functional, matrixed teams.
• Strong leadership/management and problem-solving skills.
• Exceptional written and verbal communication skills, with the ability to effectively communicate complex concepts to diverse audiences.

Why join our team:

We help you be your best through professional development opportunities, interesting work, and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities. Our scale enables us.