Senior Marketing Manager

Senior Marketing Manager

Are you someone who thrives on strategy, creativity, and bringing stories to life? Witham Family Hotels is seeking a strategic and hands-on Senior Marketing Manager who believes marketing is more than promotion. It is storytelling, culture-building, and shaping the guest experience before someone ever walks through our doors.

In this position, you will play a key role in executing marketing strategies across our portfolio of properties while actively producing high-quality creative content. Reporting to the Director of Marketing, you will turn strategic vision into actionable campaigns, manage timelines, mentor team members, and ensure consistency across all channels including digital, print, social media, email, and on-property materials. This role is ideal for someone who values culture, loves storytelling, and wants to see the tangible impact of their work on both guest experiences and business growth.

At Witham Family Hotels, we are dedicated to creating exceptional experiences for our guests while fostering a supportive, family-like workplace for our team. Proudly recognized as one of the Best Places to Work in Maine since 2022 and an Inclusive Workplace, our core values of kindness, respect, inclusion, empowerment, excellence, integrity, and family, guide everything we do.

We are an equal opportunity employer and believe our strength lies in our differences.

Position Details:

Schedule: Full-Time, Year-Round

Department: Marketing

Reports To: Director of Marketing

Travel: Occasional travel between Ellsworth and Bar Harbor properties

Typical Schedule: Primarily Monday through Friday, with flexibility required for evenings, weekends, and holidays.

Key Responsibilities:

Execute marketing strategies across all properties, turning goals into campaigns that highlight our culture and tell our story.

Develop and produce advertising and creative content across digital, print, social media, email, and on-property materials.

Mentor and support marketing team members, helping prioritize projects and maintain high-quality output.

Collaborate with internal teams and external vendors to ensure campaigns support business goals and brand consistency.

Maintain brand standards, quality, and compliance across all marketing initiatives.

Skills and Qualifications:

5+ years of marketing or creative experience, preferably in hospitality, lifestyle, or multi-property brands

Bachelor's degree in Marketing, Business, Communications, Design, or related field preferred (or equivalent experience)

Proficient in Adobe Creative Suite and Microsoft Office; social media and analytics experience a plus

Strong storytelling, writing, editing, and presentation skills

Ability to turn strategy into hands-on creative work while managing multiple priorities

Knowledge of hotel operations preferred

Professional, collaborative, and able to work independently

Amazing Benefits and Perks:

PTO (Paid Time Off): Earn up to 136 hours in your first year (prorated based on hire date). The longer you're with us, the more you earn

Health Insurance: Multiple Aetna plans, with 80% of the cost covered, including family options

Dental and Vision Insurance: Our dental plan is a gem-up to 4 cleanings a year and more. We pay 80% of the cost. Vision insurance also available

401(k) Plan: Up to 4% company match

End of Season Bonus

Heating Savings Program: Partnership with Irving and Dead River-save on heating oil and propane

Core Values Program: Earn points toward branded swag

Life Insurance & AD&D: We cover the first $10,000, with additional voluntary coverage available

Short-Term Disability: Provided at no cost

Referral Bonus: Up to $1,000 per new full-time employee you refer

Discounts: Hotel stays, dining, and spa services at our properties and select New England Inns & Resorts collection hotels

Employee Recognition Programs

Employee Assistance Program (EAP): Free and anonymous counseling services

Employee Relief Fund: Financial support for unexpected situations, mostly funded by our awesome teammates

Annual Flu Shot Clinic

Witham Family Hotels Gala: An annual event that recognizes YOU

Community Giving: The Witham Family Hotels Charitable Fund has donated over a million dollars to local organizations

Performance Measurement:

Success in this role will be measured by effective execution of marketing strategies, campaign performance, quality of creative output, consistency of brand storytelling, collaboration across departments, and contribution to revenue growth and guest experience enhancement.

If you are a hands-on storyteller who values culture, believes in the power of marketing to shape guest experiences, and wants to lead with both creativity and strategy, apply today to join Witham Family Hotels as our Senior Marketing Manager!