Senior Partner Marketing Program Manager

Senior Partner Marketing Program Manager

As the Senior Partner Marketing Program Manager for Sage's Partner Micro-vertical Program in North America, you'll be at the heart of driving partner growth and industry impact in micro-vertical markets. You'll lead the full lifecycle of partner participation - from selection and onboarding, to guiding partners through program milestones including supporting their access to MDF funding and measuring their success. You'll collaborate across teams to deliver innovative, high-impact campaigns that expand market reach and accelerate partner success. Your work will shape program strategy, evolve administration, and amplify communications and internal awareness, ensuring measurable results and continuous improvement.

This is a critical role for our partners' success, offering the opportunity to make a real difference in their growth and market leadership.

Location: Hybrid 3 days per week from either our Atlanta, US office.

Minimum Qualifications:

5+ years of indirect channel/partner marketing experience for software reseller partners (required)

Demand marketing expertise and understanding lead flow when conceiving and executing campaign strategies and tactics.

Strong program management and organizational skills with the ability to manage multiple projects and pivot as needed.

Excellent cross-functional leadership and collaboration skills, embodying "one-team" attitude and approach.

Experience negotiating and managing vendor relationships and programs.

Creative problem-solving abilities and a bias for action.

Comfortable working in a dynamic, fast-paced environment.

Strong communication skills, both written and verbal.

Strong analytical and problem-solving skills, with the ability to research and interpret industry trends to create marketing messages and content

Growth mindset, personal accountability, and commitment to continuous improvement

Key Responsibilities:

Program Administration: Continuously evolve and manage program operations, including content development, communications, internal awareness, and reporting.

Partner Program Management: Oversee partner entry, onboarding, and participation in the program, ensuring a seamless experience from start to finish.

Vendor Management: Identify, negotiate, and manage relationships, deliverables, and results with external vendors supporting the Partner Micro-vertical Program.

Cross-Functional Collaboration: Work closely with Partner Marketing Managers, content and campaign teams, and other stakeholders to drive with- and thru-partner execution of micro-vertical campaigns.

Campaign Execution: Support the creation, launch, and measurement of micro-vertical campaigns, leveraging partner portals and communication channels.

Continuous Improvement: Gather feedback, analyze results, and implement improvements to maximize program impact.

Reporting: Provide regular updates on program performance, partner participation, and campaign effectiveness to internal stakeholders.

Why Sage? What's in it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting and Financial Management software solutions. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features

Grow your career at a stable, global SaaS company, with products voted #1 in customer satisfaction for 10 consecutive years.

Contribute to our second-largest revenue and we've only scratched the surface of its full potential!

Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work.

Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in your local communities.

Benefits? We have plenty.

Competitive annual bonuses

Comprehensive health, dental, and vision coverage

401(k) retirement match (100% matching up to 4%)

32 days paid time off (22 personal days & 10 national holidays)

18 weeks of paid parental leave (offered 1 year after the start date)

Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

Sage Foundation: 5 days paid yearly to volunteer

$5,250 tuition reimbursement per calendar year starting 6 months after the hire date

Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)