Senior Product Marketing Manager

Senior Product Marketing Manager

Our client, a financial services organization with deep roots in the agricultural industry, is seeking a Senior Product Marketing Manager to lead their marketing efforts and drive strategic growth.

About the Role

As the Senior Product Marketing Manager, you’ll be at the helm of a dynamic marketing unit, responsible for crafting and executing targeted campaigns that resonate with consumers in the agricultural space. This role blends strategic planning with hands-on execution and cross-functional collaboration.

Key Responsibilities

Define target audiences and develop comprehensive marketing plans

Manage marketing budgets and optimize spend across channels

Lead content and advertising initiatives including:

• Print and radio advertising
• Direct marketing (email, direct mail, paid digital, social)
• Sales collateral and event marketing

Analyze campaign performance and report on key metrics

Drive lead generation and partner with sales to move prospects through the funnel

Collaborate with internal teams: strategy, research, data, communications, sales enablement, and customer experience

Ideal Candidate Profile

Proven B2C product marketing experience, preferably in financial services

Strong background in direct-to-consumer marketing across email, digital, social, print, and direct mail

Familiarity with the agricultural industry and its seasonal dynamics

Solid understanding of marketing financials and budget management

Excellent presentation and stakeholder management skills

Experience leading cross-functional teams and managing external vendors/agencies

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Flexible schedules including ample flexibility in the summer months

Up to 9% towards 401k (3% fixed contribution plus up to 6% match)

Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP

Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off

Learning, development and Mentorship programs

Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)

Professional membership/certification reimbursement and more!

Looking forward to receiving your resume through our website and going over the position with you. Email your resume in Word to: kailey.carter@jobalert.creativecircle.com

Please do NOT change the email subject line in any way. You must keep the JobID: KC26-1879063 -- in the email subject line for your application to be considered.*

Kailey Carter - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 09/30/2025 and applications will be accepted on an ongoing basis until the position is filled or closed. Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you’ll be interviewing with) or a member of our Human Resources team to make arrangements.