Senior Product Marketing Manager

Job Title

Develop and scale product marketing strategy that drives awareness, adoption, and differentiation across our platform.

What You'll Be Doing

Product Strategy & Voice of Customer

Partner with Product Managers to align on roadmap, market needs, and customer pain points

Lead research initiatives: win/loss, surveys, persona validation, competitor insights

Synthesize insights across Sales, CX, and product usage to guide messaging and roadmap

Go-to-Market Strategy & Launch Leadership

Own GTM planning for product lines, verticals, or major feature releases

Define positioning, value propositions, and messaging frameworks

Coordinate cross-functional launch execution across Product, Sales, Lifecycle, and Marketing

Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts

Pricing & Packaging

Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance

Deliver positioning for packaging tiers and monetization strategy

Sales & CX Enablement

Build strategic enablement content: battlecards, pitch frameworks, playbooks, and talk tracks

Collaborate with Enablement and RevOps on rollout and training

Monitor usage and effectiveness to continuously improve materials

Messaging Alignment Across Channels

Provide messaging guidance for Lifecycle, Content, and Customer Comms

Ensure in-app, email, and sales collateral reflect consistent, strategic positioning

Influence in-app messaging direction in collaboration with the Customer Comms Specialist

Customer Research and Buyer Personas

Lead the development, validation, and documentation of buyer personas and ideal customer profiles (ICPs)

Conduct regular win/loss analysis, customer interviews, and survey programs to evolve personas

Align personas with product roadmap, sales enablement, and GTM positioning

Thought Leadership, Narrative, & Advocacy

Develop product narratives and transformational messaging for outbound and content

Identify advocates and support case study or testimonial creation in partnership with Content or CS

Use of AI

Champion use of AI tools for message testing, research synthesis, and asset generation

Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration

What Makes You the Hero for This Job

5-7+ years of B2B SaaS product marketing experience, including ownership of multi-product GTM

Proven success driving product positioning, competitive differentiation, and customer insight strategy

Deep understanding of go-to-market planning, messaging frameworks, and pricing/packaging strategy

Strong research skills (VOC, win/loss, persona development) and the ability to turn insights into action

Confident collaborator with Product, Sales, CX, and Lifecycle Marketing stakeholders

Excellent communicator-skilled in storytelling, internal alignment, and executive-level presentations

Comfortable leading enablement content strategy (battlecards, pitches, talk tracks, etc.)

Hands-on experience with research, analysis, and enablement tooling (Hubspot, Pendo)

AI-fluent: actively uses AI to accelerate research, content generation, or GTM planning

Bonus: Experience in SMB or vertical SaaS; familiarity with PLG environments

Superpowers:

Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.

Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"

Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.

Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.

Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.

JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.

If you have any questions regarding this job post, please email jobs@jobnimbus.com.