Senior Shopper Marketing Manager

Senior Shopper Marketing Manager

The Senior Shopper Marketing Manager will lead how Daily Harvest shows up at retail, owning the translation of brand strategy into retailer-ready shopper programs that drive velocity, conversion, and sustainable growth across key accounts including Costco, Target, and Kroger.

Reporting to the Brand Director, this role is designed for an experienced shopper marketer who already has a strong working understanding of retailer buying cycles, line reviews, and in-market execution, and can apply that knowledge to help scale a growing CPG business. The role blends strategy, analysis, selling support, and execution, and will play a meaningful part in helping Daily Harvest build and grow its retail footprint.

This role is based in our NYC HQ (three days in office).

Responsibilities:

Shopper Strategy & Retail Execution: Translate brand priorities and campaign ideas into annual, retailer-specific shopper strategies that reflect how each account operates and how shoppers engage with frozen at shelf. Apply a clear understanding of retailer buying cycles, merchandising windows, and activation constraints to ensure shopper programs are timely, relevant, and executable. Own retail media strategy and execution across key accounts, ensuring paid search, onsite placements, and digital merchandising investments are aligned to shopper behavior, retailer algorithms, and brand priorities to drive conversion and measurable velocity growth. Lead the development of retail-exclusive programs and initiatives where appropriate, in partnership with the Brand Director. Ensure all shopper activity ladders up to broader brand strategy while remaining grounded in the realities of each retailer.

Buyer Support & Selling Process: Actively support the selling process with retail buyers by leading key customer meetings as a shopper and brand expert and helping shape retailer-specific selling stories and program recommendations. Develop compelling, data-backed sell-in materials and retail presentations that clearly articulate the role of Daily Harvest in the frozen set, key shopper insights and performance rationale, and expected outcomes of proposed programs.

Shopper Data, Performance & Reporting: Own performance tracking and reporting by product and by account, providing clear, regular readouts on distribution, velocity, promotional performance, and program effectiveness. Leverage key shopper and retail data sources including Nielsen, Circana, and available retailer data to inform strategy and recommendations. Establish a consistent performance update cadence for leadership, highlighting wins, risks, and growth opportunities.

Brand Partnership & Campaign Adaptation: Partner closely with the Brand Director to adapt brand campaigns into shopper-first retail executions and identify where brand ideas need to be simplified, localized, or re-sequenced for retail success. Bring a shopper lens upstream into brand planning conversations, ensuring retail realities are considered early in the process.

Financial & Commercial Fluency: Liaise closely with Finance on unit economics, promotional strategies, and trade programming performance. Provide input into forecasting and investment decisions, ensuring shopper programs are grounded in commercial reality, without owning financial models directly.

Building the Function: Operate comfortably in a build-and-grow phase, helping define best practices, tools, and rhythms for shopper marketing as the CPG business scales. Bring structure, clarity, and prioritization to a small but growing retail business.

Requirements: Bachelor's degree in Marketing, Business, or related field. 5+ years of experience in shopper marketing, trade marketing, or retail strategy within CPG. Proven experience working directly with Mass, Grocery, and/or Club retailers, with a strong understanding of buying cycles and line review processes. Hands-on experience using Nielsen, Circana, and retailer data to inform strategy and selling stories.