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Shopper Marketing Brand Manager - Walmart

Develop and execute shopper marketing strategies to increase Walmart brand engagement
Bentonville, Arkansas, United States
Senior
6 hours agoBe an early applicant
USA Jobs

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Shopper Experience Manager

The Shopper Experience Manager creates demand in-store and online by developing marketing strategies and programs that influence shopper behavior and stimulate category and store growth. This role is responsible for accelerating digital penetration of Clorox brands at Walmart by integrating digital-first tactics into shopper marketing plans and leveraging omni-channel experiences to drive engagement and conversion. This individual will partner with Customer and Field Teams to build and execute integrated Customer Business Plans grounded in robust shopper insights and aligned with Walmart's evolving digital ecosystem.

In this role, you will:

  • Engage our People as Business Owners: Develop individual capabilities to promote growth.
  • Lead innovative marketing ideas and generate business results: Integrate knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs.
  • Provide input into Customer specific marketing plans that are integrated into annual Customer Business Plans.
  • Contribute to Shopper Marketing capability building: Leverage shopper marketing and retail tools, processes, resources. Support agency/vendor/marketing partner relationships to ensure consistent high-quality work.
  • Drive Shopper Marketing efficiency and ROI: Work within assigned budget to ensure effective and efficient spends, giving input into strategies/plans based on pre/post event analysis.

What we look for:

  • Bachelor's degree in related field
  • 3+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company) and/or 5+ years of Consumer Products Sales experience
  • Previous experience with interpreting shopper data to develop business strategies
  • Marketing, Consumer and Shopper knowledge
  • Consultative/Solution selling
  • Business Planning and Insights (Diamond Planning process)
  • Be able to quickly learn and understand Clorox' key processes

Workplace @type:

Hybrid: This individual will work 3 days onsite and 2 days remote.

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

-Zone A: $128,000 - $252,200

-Zone B: $117,400 - $231,200

-Zone C: $106,700 - $210,200

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.

The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more to Know Your Rights.

Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at people@clorox.com.

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Shopper Marketing Brand Manager - Walmart
Bentonville, Arkansas, United States
Marketing
About USA Jobs
A platform offering a comprehensive database of federal employment opportunities across various government agencies in the United States.