Sports Marketing Coordinator

Sports Marketing Coordinator

The Sports Marketing Coordinator supports the Sports Marketing Activation team in an effort to implement and execute the company's sports marketing strategy and activation effectively. They assist in coordinating various marketing activities, from planning and development to execution and close-out, ensuring alignment with the company's goals and objectives. This position requires a blend of creativity, organizational skills, and marketing knowledge to contribute to the overall success of the sport marketing initiatives.

Assists in planning, coordinating, and executing marketing campaigns across sports partnerships and properties including football, soccer, gaming, and other consumer passion pillars as needed.

Collaborates with internal and external cross-functional teams to develop compelling marketing activations that deliver on Lowe's sports marketing strategy.

Coordinates with internal teams, such as store operations, merchandising, finance, and others to ensure marketing efforts are aligned with overall business objectives.

Supports cross-functional teams to maintain brand consistency across touchpoints by leveraging brand guidelines and messaging frameworks.

Works with creative team to develop brand assets for internal partners to ensure brand is represented accurately.

Manages timelines, resources, and systems for marketing projects, ensuring deadlines are met and objectives are achieved.

Assists in managing and updating marketing budgets, tracking expenses, and ensuring marketing initiatives are executed within allocated budget.

Collaborates with finance and marketing team to reconcile expenses, forecast future expenditures, and report to leadership on an ongoing basis.

Develops, updates, and distributes marketing artifacts to keep stakeholders updated on the latest marketing plans.

Required Qualifications

Bachelor's degree in Business, Communication, Marketing or related field or equivalent experience.

2-3 years of Marketing experience, preferably in sports, sport activations or hospitality.

1-2 years of Brand Marketing experience, Project Management, Digital and/or Social Media, market and competitive research.

About Lowe's

Lowe's is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.