Sr. Digital Marketing Analyst

Senior Digital Marketing Data Analyst

United Site Services is the industry leader in comprehensive site services, committed to creating partnerships that help enable our customers' project and event success. Our deep industry expertise, excellence in process management, and dedication to corporate responsibility are pillars of our value proposition; each supported by tangible, best-practice programs.

Our success is fueled by the dedication and collaboration of our diverse team, which includes field technicians, customer care representatives, sales professionals, and functional experts. Each member of our team plays a vital role in ensuring a seamless and reliable experience for our customers.

By joining United Site Services, you will be part of an organization that values continuous improvement, teamwork, and excellence in every aspect of our business.

Primary Purpose

We are seeking a talented and data-driven Senior Digital Marketing Data Analyst to join our marketing team. The ideal candidate will play a crucial role in helping us develop and execute effective digital marketing strategies to drive growth and achieve our business objectives. If you are passionate about digital marketing, have a keen analytical mindset, and possess the ability to turn data into actionable insights, we encourage you to apply.

Essential Functions

• Analyze omni-channel marketing performance-including website traffic, paid and organic search, email, and social media-to generate clear, actionable insights that drive efficient, scalable new-business growth.
• Develop test-and-learn strategies to identify opportunities and behaviors that improve engagement, raise conversion rates, and increase average order value.
• Implement, deploy, and monitor ad-level tracking by applying appropriate tracking mechanisms to creative assets prior to vendor delivery; continuously analyze tracked performance and report insights, optimization opportunities, and recommendations to the Campaigns Manager.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and measure the success of marketing initiatives.
• Manage keyword research and monitor search rankings and organic conversion performance-while also optimizing for Answer Engine Optimization (AEO) and large-language-model (LLM) discoverability.
• Inform content marketing strategies through comprehensive evaluation of all content initiatives, including blogs, videos, and other key assets.
• Conduct market research to identify trends and opportunities and stay informed about industry best practices.
• Work closely with cross-functional teams, including sales, support, and engineering to ensure marketing initiatives align with overall business objectives.
• Partner with our IT Business Relationship Manager to ensure proper data hygiene and data governance, as well as optimal integrations with CRM, web analytics, ad platforms and internal databases.

SUPERVISORY RESPONSIBILITIES

This position does not have direct supervisory responsibilities.

Qualifications

EDUCATION

Min/Preferred

Education Level

Minimum

4 Year / Bachelors Degree in marketing, business, data science, or a related field

EXPERIENCE

Minimum Years of Experience

Maximum Years of Experience

Comments

4

7

in marketing preferred

ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

Proven experience as a digital marketing analyst or in a similar analytical role

Proficiency in data analysis tools and platforms, such as Google Analytics, Google AdWords / SA360, Facebook Ads Manager, and SEO tools

Strong analytical and problem-solving skills

Excellent communication and presentation abilities

Familiarity with industry trends and digital marketing best practices

Attention to detail and the ability to work independently as well as part of a team

Certifications in digital marketing, analytics, or related fields are a plus

PHYSICAL REQUIREMENTS

Demand

Frequency

Sit while answering phones or reply to emails

Frequent

Use hands and fingers to handle, control or feel objects tools or controls

Frequent

Repeat the same movements when entering data

Frequent

See details of objects that are less than a few feet away

Frequent

Speak clearly so listeners can understand

Frequent

Understand the speech of another person

Frequent

Focus on one source of sound and ignore others

Frequent

Hear sounds and recognize the difference between them

Frequent

See differences between colors, shades and brightness

Frequent

Benefits Summary

All full-time employees working an average of 30 hours or more per week are eligible for the following benefits:

Holiday & Paid Time Off (pro-rated for Part-Time employees)

Medical/Pharmacy

Dental

Vision

Employer-Paid Short-Term Disability

Employer-Paid Employee Basic Life & Accidental Death and Dismemberment

Voluntary Employee Life & Accidental Death and Dismemberment

Voluntary Spousal Life

Voluntary Dependent Life

Hospital Indemnity, Accident and Critical Illness

Commuter/Transit Account

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Health Savings Account

401(k) with employer match

Employer-Paid Employee Assistance Program (EAP)

Employee Discounts

Salary Range

$77,400.00 - $112,200.00 / year

Pay Transparency Statement

At United Site Services, our salary ranges reflect the minimum and maximum base pay for the posted position applicable to all locations across the US. Within the posted salary range, individual pay is determined by the geographic location, job related skills, experience, education, and certifications. Our total compensation package includes base pay plus a comprehensive benefits program.

United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.