Sr. Manager, Marketing And Communication

Senior Manager Of Marketing And Communication

The YMCA of Greater Seattle seeks a creative, strategic, and mission-driven Senior Manager of Marketing and Communication to lead integrated marketing campaigns and communication efforts that grow awareness, drive engagement across programs and services, and inspire philanthropic support.

The ideal candidate is a motivated professional who thrives on data-informed strategy, compelling storytelling, and collaboration. This role requires skill in developing campaigns that connect audiences with purpose, an ability to manage shifting priorities, and a passion for elevating the YMCA's visibility and impact.

This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5:00 p.m. Occasional evening and weekend work may be required as job duties demand. Travel is primarily local during the business day, although some out-of-the-area and evening/overnight travel may be expected.

Membership to the YMCA of Greater Seattle for you and your household

Medical, Dental, Vision, and Life insurance

Retirement with generous employer contributions

Free access to mental health resources

Rapidly accruing paid time off (PTO)

Full-time employees qualify for a 50% discount, and part-time employees qualify for a 25% discount, on eligible Childcare Services.

Some benefits only available to full-time staff

Hiring Range: $78,000 - $81,000 annually.

Responsibilities

Marketing and Campaign Strategy

Develop and implement integrated, omni-channel marketing and communication plans that advance membership, program participation, community engagement, and philanthropy.

Plan, coordinate, and implement campaigns - ensuring timely deliverables, clear briefings, and active collaboration with internal stakeholders and external partners.

Develop success metrics, evaluate results, and optimize strategies; share insights and dashboards with leaders to inform future initiatives.

Content and Storytelling

Write and edit high-quality content for print, digital, and multimedia platforms (emails, blogs, social media, annual reports, donor communications, case statements).

Partner with creative and digital teams to align messaging and visuals across materials.

Champion brand standards, ensuring consistency in tone and voice.

Build and integrate storytelling strategies that highlight community impact and donor voice.

Drive the integration of impact stories across all aspects of marketing and communication.

Collaboration and Leadership

Serve as a strategic partner to senior leaders and cross-departmental staff to align messaging and amplify initiatives.

Lead client discussions, creative briefings, and project check-ins to ensure campaign effectiveness.

Provide guidance to branches and departments on communication best practices and campaign assets.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

Bachelor's degree in marketing communication, or related field, or equivalent experience.

6+ years experience in developing and executing marketing plans.

2+ years experience in nonprofit donor engagement, cause marketing, or fundraising communication.

Demonstrated excellence in writing, editing, and storytelling.

Ability to work independently and as part of a team.

Experience collaborating with senior leaders, project managers, and creative teams.

Previous experience managing vendors and/or in-house staff.

Ability to effectively manage multiple, concurrent projects against aggressive timelines without compromising accuracy or quality.

Strong organizational skills and attention to detail. Prefer project management experience.

Data-driven mindset with ability to communicate insights clearly.

Proficiency in Microsoft Office; comfortable in PC environment.

Preferred Experience

Experience with the YMCA, other youth-serving organizations, and/or other non-profit organizations.

Knowledge of and previous experience with diverse populations (language, culture, race, physical ability, sexual orientation, etc.).

Ability to speak any language in addition to English may be helpful.

Leadership Competencies

Values - Strengthens the Y's culture by demonstrating the values of the Y - honesty, caring, respect, and responsibility - in every aspect of work.

Inclusion - Models cultural competence and supports diversity, effectively working with people of different backgrounds, abilities, opinions, and perceptions.

Develops Self and Others - Demonstrates teamwork and personal accountability, seeking and providing feedback, coaching, and resources for development.

Quality Results - Takes the initiative and holds self and others accountable to meet or exceed quantitative and qualitative goals relating to people (employees and members), philanthropy, finance and volunteerism.

Change Capacity - Facilitates change, seeks opportunities in the change process, models adaptability, and leads transition in support of the Y's mission.

Inspires Others - Promotes creativity, generates excitement, and rewards risk taking, while consistently demonstrating a high level of emotional maturity, maintaining a positive attitude and building strong relationships.

You'll be a great fit for the Seattle Y if you:

Thrive on working in a collaborative environment.

Are very adaptable.

Have high ownership and strong work ethic.

Are a great problem solver who can think on your feet.

Truly enjoy being of service to people.

Like being part of a team that cares about one another as people and enjoy working together.

Want to know that the work you do contributes to building a better, stronger community for all.

Our Mission

Building a community where all people, especially the young, are encouraged to develop their fullest potential in spirit, mind, and body.

Our Values

Respect

Responsibility

Honesty

Caring

Passion for Excellence

YGS is an equal opportunity employer and is committed to creating a diverse and equitable work environment. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by local, state, or federal law.

We are a drug & alcohol-free workplace. We participate in the Federal E-Verify system.

If you need assistance of any kind with the application process, reach out to recruiting@seattleymca.org.