Sr. Product Marketing Manager (lifecycle & Subscription)

Sr. Product Marketing Manager (Lifecycle and Subscription Monetization)

Full-Time | Hybrid Tues-Thurs Onsite in Oak Brook, IL

Salary Range: $150K-$200K

Relocation package possible

Our SaaS client is seeking a Sr. Product Marketing Manager to own the full lifecycle and subscription monetization strategy across their smart home and connected device ecosystem. This role blends product marketing and lifecycle leadership, driving onboarding, activation, engagement, conversion, upgrades, renewal, retention, and winback while partnering closely with Product, Central Marketing, CRM, Analytics, and CX in a large enterprise environment.

You will lead strategy, messaging, briefs, segmentation, personalization frameworks, and monetization planning, guiding lifecycle direction while internal teams handle production. Your focus is converting a large base of device owners into subscribers by shaping lifecycle journeys and delivering clear strategic direction. While you set the strategy, you will not execute campaigns or work inside Braze; Central Marketing owns all deployment.

What You Will Do

Own the lifecycle strategy and roadmap, defining segmentation, personalization, value narratives, objections, and CTAs across all lifecycle stages.

Create strategic briefs, messaging, and campaign direction for Central Marketing, who will execute email and in-app journeys using Braze.

Drive subscription monetization by improving attach, trial-to-paid conversion, upsell, retention, and reactivation.

Lead a structured experimentation roadmap, including hypotheses, test plans, and insight reporting.

Partner with Product on new AI-powered features, ensuring lifecycle positioning and messaging align with launch timelines and customer experience.

Architect future customer journeys using CDP data, building toward personalized 1:1 lifecycle experiences across email and in-app surfaces.

Track performance, present lifecycle readouts, and tie insights directly to roadmap decisions and revenue strategy.

Must-Have Qualifications

6+ years owning lifecycle, CRM, retention, subscription growth, or product marketing strategy.

Strong messaging and positioning skills across onboarding through winback.

Proven experience improving subscription metrics (attach, trial-to-paid, upgrades, retention).

Strong experimentation mindset and analytics-driven decision making.

Clear POV on segmentation and personalization beyond simple batching.

Enterprise experience; must be effective in large, structured organizations.

Data-driven approach and comfort partnering on CDP-driven journey design.

Nice-to-Haves

Experience in smart home, connected devices, consumer apps, or DTC subscriptions.

Experience influencing centralized CRM execution teams.

Familiarity with Braze, SFMC, or Iterable.

Experience with paywalls, in-app messaging, or upgrade flows.

Ideal Soft Skills: Sharp, highly strategic, enthusiastic, influential, and confident driving cross-functional decision-making.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Client benefits include health insurance, 401K, life insurance, dental, vision, growth share plan, PTO and more.