Sr. Product Marketing Manager - Measurement & Attribution

Product And Marketing Strategy Manager

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This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T-Mobile's network and the productized experiences that bring the network to life through clear positioning, messaging, and commercial and go to market programs. It also owns the measurement spine for the Network Product Marketing organization, establishing leading and lagging KPIs and attribution frameworks that help disentangle the impact of multiple, overlapping factors that shape customer perceptions, behaviors and commercial outcomes.

Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. The role requires product marketing prowess with strong data fluency, including the ability to access and interpret varied datasets, and close partnership with Analytics, Insights, and Corporate Strategy to model impact, isolate drivers, and improve measurement precision over time. Success is measured by the clarity and adoption of the KPI architecture and the degree to which evidence based recommendations influence product and commercialization decisions.

Job Responsibilities:

• Own the measurement spine for the Network Product Marketing organization by defining team-level KPIs, developing the org measurement framework, and partnering with Analytics, Insights, and Strategy on attribution and driver modeling to align org metrics with enterprise reporting and inform decisions.
• Set strategic inputs for the product and network roadmap by translating customer needs, competitive insights, and audience signals into clear guidance for engineering
• Provide market and audience insights to brief campaign strategies focused on demand creation and reputation building
• Inform targeting and activation strategies by ensuring priority audiences can be identified, sized, and reached effectively in partnership with Media, Integrated Marketing Strategy, and Analytics.
• Develop product positioning and messaging that articulate differentiated value and resonate with priority audiences.
• Create product collateral and customer-facing materials, including briefs, presentations, and content that support commercial programs and sales channels.
• Develop commercial and go-to-market campaigns, programs and trainings that bring network-led experiences to market and support adoption, engagement, acquisition, retention and perception lift.
• Monitor product performance and audience behavior, set the learning agenda and measurement plans, and translate learnings into recommendations for roadmap evolution, messaging refinement, and program optimization.
• Also responsible for other duties/projects as assigned by business management as needed

Education and Work Experience: Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required) Acceptable areas of study include Marketing, Business, Communications, or relevant field of study like Data Science, Media or Research (Required) 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue Knowledge, Skills and Abilities: Data Strategy: Ability to analyze and interpret data to understand attribution and performance drivers, and to use those insights to inform KPI design, measurement plans