Sr.digital Marketing Associate, Firetv

Digital Marketing Lead

Lead catalog management and digital marketing initiatives, overseeing day-to-day operations.

Execute digital marketing strategies across various channels and platforms.

Monitor and analyze marketing metrics to measure promotional campaign effectiveness - Manage special projects from planning through successful execution.

Operate in an ambiguous environment to define new business practices and standard operating procedures.

Develop and implement business requirements for process improvements and technical solutions.

Act as subject matter expert to inform strategic recommendations aligned with operating goals.

Create and execute standalone campaigns focused on driving traffic and engagement.

Meet established SLAs, metrics, and deliverables while achieving targeted goals.

Candidate should be a team player as they will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.

In addition the candidate should have attention to detail, good communication skills, and a professional demeanor.

Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence.

Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices.

Analyzing data to identify customer segmentation strategies.

Craft, execute and build playbooks and SOPs.

Awareness on devices such as Firestick, Fire TV, Tablets and other OTT platforms.

Basic Qualifications

Bachelor's degree.

Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes.

Self starter, good team player.

3+ years of experience in catalog management or digital marketing.

Superior analytical skills, with demonstrated ability to dive in and quickly understand root cause and identify scalable solutions.

Comfortable challenging the status quo and questioning existing processes.

Goal-driven and target-oriented while being able to step back and look at the bigger picture.

Should have good verbal and written communication skills.

Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes.

Strong attention to detail in editing content and deep dive and identify root causes of issues.

Good at problem solving, data analysis and troubleshooting issues related to content editing.

Preferred Qualifications

Good interpersonal skills to manage ongoing relationships with software team and inter operations teams.

Working knowledge of XML standards would be an added advantage.

Basic knowledge on SQL queries like editing existing queries or fetching data from tables.

Good understanding of other Indian languages, media and movies/series.

Knowledge on macros to generate reports.