Strategic Marketing Manager, Ceramics

Strategic Marketing Manager, Ceramics

In this role you will lead strategic market analysis and revenue planning to drive the success of a diverse ceramic product portfolio, with a focus on the semiconductor industry. This role collaborates closely with product management and sales teams to develop targeted Go-To-Market strategies, pricing models, and compelling marketing content. You will evaluate market trends, customer needs, and competitive offerings to define clear value propositions and support global product launches. The position also involves providing sales enablement tools, delivering training, and engaging in periodic travel to support key business initiatives and industry events.

Responsibilities

• Conducting market studies for the product portfolio
• Generate revenue plans, competitive analysis, market analysis, and product roadmap
• Work with product management and digital marketing to create effective Go-To-Market (GtM) plans and marketing content that aligns with the overall strategic vision
• Conduct in-depth market segmentation analysis to identify target audiences, uncover growth opportunities, and tailor marketing strategies to distinct customer segments.
• Identify, track, and maintain a strategic view of all top semiconductor programs
• Develop pricing strategies for both new and existing products
• Strategize with sales to develop specific account penetration plans
• Develop basic technical proficiency in the semiconductor vertical markets. Understand product uses, customer needs, competition, and Momentive advantages and weaknesses.
• Support the various Product Managers in their efforts to define, position, launch, and support Momentive products
• Defining and creating core message(s) that are appealing to customers and the sales channel and that describe unique Momentive value.
• Provide high level tactical sales direction and support to worldwide Application Engineers and Sales Engineers in defined circumstances.
• Evaluate Momentive and competitive products and create/maintain detailed competitive comparisons and summarize sales tools.
• Create training materials and tactical documents to support products after launch.
• Present information at internal and external training events.
• Creation of product launch materials, follow defined processes, and work collaboratively with other Momentive teams to successfully launch new products.
• Periodic travel in the field in support of key business opportunities, promotion opportunities, trade shows and conferences, technical committee meetings

Basic Qualifications

• Bachelor's degree in engineering or related field
• 5+ years hands-on experience
• Inherent sense of ownership, organization skills, and personal accountability for results
• Self-motivation with superior communication skills and the ability to s